PwC Kazakhstan, together with the Digital Kazakhstan Association (DKA), presents the results of the survey “Analysis of retail e-commerce* market in Kazakhstan” for 6 months of 2021.
The survey results reflect:
Overview of the retail e-commerce market for 6M2021
Sales volumes and number of transactions
The average spend and changes in the average spend
The role of marketplaces in e-commerce
*The definition of retail e-commerce includes business activities associated only with the online sales of goods to individuals with delivery or pick-up from stores and pick-up points. The following categories were excluded from the calculations: sale of railway and air tickets, food delivery, ad sites, coupon services, utilities and other payments, as well as other categories not related to the sale of goods to individuals.
