Strategy&, Part of the PwC network, together with the Digital Kazakhstan Association (“DKA”) presents the results of the study “Analysis of the retail e-commerce market* in the Republic of Kazakhstan” for 6 months of 2023. Data analysis was conducted by the Data & Analytics team, comprising data analysts, data engineers and consultants with industry expertise.
The major representatives of the e-commerce market in Kazakhstan took part in the study: Mechta.kz, Kaspi.kz, Halyk Market and other respondents who wished to remain anonymous.
The results of the study reflect:
- Overview of the retail e-commerce market for 6M2023
- Sales volumes and number of transactions
- Average spend and changes in average spend
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