PwC Kazakhstan together with the Digital Kazakhstan Association (DKA) presents the results of the survey “The Kazakhstani retail e-commerce market analysis*” for the period of 9 months, covering January - September 2019 and January - September 2020, respectively.
The survey results reflect:
- The size of the retail e-commerce market in Kazakhstan (9М2019 and 9М2020)
- Growth of the retail e-commerce in Kazakhstan (9M2019 vs. 9M2020)
- Average spend and changes in the average spend in retail e-commerce (9M2019 and 9M2020)
*The definition of retail e-commerce includes business activities associated only with the online sale of goods to individuals with delivery or pick-up from stores and pickup points. The following categories are excluded from the calculations: sale of railway and air tickets, food delivery, ad sites, coupon services, utilities and other payments, as well as other categories not related to the sale of goods to individuals.
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