As each of us looks for their own way in the ever evolving business landscape, it becomes increasingly clear that sustainability is not a stand alone concept, but a complex network of interconnected pillars linked to all aspects of business, economy and everyday life. To make them sustainable a systematic approach to initiatives and solutions to problems that are in fact general, not specific, is required.
Sustainability is not a catchphrase, but is in fact a fundamental goal which we must all actively strive to achieve if we want to leave a better world for our children and future generations. Otherwise, the scenario of George Miller’s film “Mad Max” will very likely become our true future.
Whatever we look at, whatever daily issues we solve, and moreover, all our needs must come through the lens of sustainable development. Sustainable development is not a distant phrase about the environment “that I do not impact”, it is everything we live and breathe every day, and influence with our vital activities. Therefore, it is important to approach each task responsibly now so that we have time to preserve what we have not yet lost and move forward collaboratively.
Addressing each problem separately, rather than in an integrated way, is likely to bring minimal or short term effects, which does not provide long term results. While recognizing the interconnectedness of problems, we can develop steps that address multiple challenges simultaneously, leading to reliable and systematic results.
Resources, whether financial, human or natural, are not infinite. But we still treat them as independent sources and establish only additional ministries that strive for different goals and have contradicting KPIs. In fact, no one can achieve the desired outcomes in such a system, since no one makes decisions.
Integrated thinking, the ability to consider issues together, as a complex system of the body, will help us solve problems with more compact resources with a multiplicative effect.
Many of the problems we talk about today cannot be solved within one organization, and collaboration is a critical element of success . You do not know where to start? Start with yourself. It is essential to take the initiative, and this is only possible with a deep understanding of the challenges that we as a society face today.
I suggest each of us to consider how our roles and projects intersect with broader sustainable development goals. Let us open up opportunities for collaboration, share ideas, and together find out how we can use our collective efforts to create significant impact.
Our commitment to sustainability is not just a corporate responsibility; it is an investment in the longevity and prosperity of both our own organization and the economy as a whole. But for this, we need to take a broader look at the issues we are dealing with and always keep the big picture in mind.