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The world’s big mining companies must find a new formula for success. The era of critical minerals has arrived, and it’s the most momentous change the industry has seen in decades. Miners can no longer depend on yesterday’s portfolios and practices to create value in the newly dynamic and fiercely competitive landscape. And mining CEOs seem to know it: of those polled in PwC’s 26th Annual Global CEO Survey, 41% don’t think their companies will be economically viable in ten years if they continue on their current path. The era of critical minerals must therefore be an era of reinvention.