Analysis of the payment market is a publication by Strategy&, part of the PwC network in Kazakhstan, which measures the volumes and number of payments (excluding P2P transfers) made through various channels used by individuals across the country. This study leverages a proprietary dataset from industry participants to evaluate shifting trends in payment methodologies. It offers an in-depth perspective on the transaction volumes across different payment channels, uncovers user preferences for payment methods, and delivers valuable comparative insights for users of payment instruments.
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