PwC advised Kantar Public on the acquisition of PPMI

Kantar Public, a portfolio company of Trilantic Europe, has acquired the leading European research and policy analysis centre PPMI. In this deal, PwC Lithuania has provided the buy-side financial and tax due diligence and other transaction advisory services.

  • Financial due diligence team included Teet Tender, Rokas Žemaitis, Greta Didžbalė, Aušra Almantė Ambrazaitė, and Kamilė Bertašiūtė.
  • Tax due diligence team included Nerijus Nedzinskas, Ronaldas Kubilius, Ingrida Kemežienė, Martynas Bagdonas, Monika Kerpytė, and Sangeta Bulkevičiūtė. 

Kantar Public is a world-leading independent specialist research, evidence, and advisory business providing services to government and the public realm, across all aspects of public policy. 

PPMI is a partner to many EU and international institutions, to whom it provides insights developing shared understanding among key stakeholders, and enabling policy implementation. The firm conducts complex field research, ranging from hundreds of interviews over several months to international surveys with tens of thousands of respondents; and it employs a wide variety of methods in data mining and analysis to drive evidence. PPMI has more than 100 in-house researchers from twenty countries and a range of disciplines, including political science, economics, sociology, philosophy, mathematics, computer science, and physics.

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Rokas Žemaitis

Rokas Žemaitis

Director, Head of Deals, PwC Lithuania

Tel: +370 616 90151

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