We are pleased to announce that PwC Lithuania acted as the sole financial advisor to the shareholder of M-1 Group, a leading radio station operator in Lithuania, on its sale to 15min.
PwC's Corporate Finance team managed a competitive, end-to-end transaction process, from investor mapping and communication to final negotiations, maintaining strong momentum throughout. The high-speed transaction lasted a few months; the Share Purchase Agreement was signed by the end of June 2024, and the transaction closed by August 2024. The PwC Lithuania transaction advisory team included:
- Rokas Žemaitis, PwC Lithuania Director and Head of Deals
- Petras Misiūnas, PwC Lithuania Senior Project Manager, Deals
- Povilas Vendelis, PwC Lithuania Project Manager, Deals
Rokas Žemaitis, Head of Deals at PwC Lithuania, comments: "We are incredibly grateful for the trust and confidence that our client placed in us throughout this process. We also appreciate all teams involved for their smooth process and result-oriented focus until the end. It is a pleasure to work with professionals in their field. We wish success to the new owner, 15min, in building a media champion."
M-1 Group owns the most popular radio stations in the country: M-1, M-1 Plius, Lietus, Laluna, and M-1 Dance, as well as the advertising company Reklamos ekspertai.
15min Group, a Lithuanian-owned media and digital business group, owns the 15min.lt news website, the Baltic News Service (BNS), the magazines Žmonės, Legendos, and Ji, the film streaming platform Žmonės Cinema, and the portals Prenumerata.lt, Bookswap.lt, and Manodaktaras.lt
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