In the competitive business landscape, delivering exceptional customer experiences is crucial. PwC highlights the transformative power of Customer Relationship Management (CRM) technology in achieving this goal. CRM systems, which include modules for sales, customer insights, service, marketing, and field service,...
In today's digital landscape, safeguarding information systems is crucial. Key components of a robust cybersecurity strategy include device management, patch management, and vulnerability assessment. These practices protect systems and ensure compliance with regulations. Patch management addresses security...
Google’s Willow chip marks a major milestone in quantum computing, achieving breakthroughs in error correction and computational power. While the technology remains experimental and years away from practical applications, it highlights both the future risks to data security and the need for balanced preparation.
Understanding and leveraging customer segmentation is essential for driving revenue growth in today's competitive business environment. By dividing a broad market into sub-groups based on shared characteristics, businesses can tailor their marketing strategies, products, and services to meet specific needs, leading to...
Discover the latest insights on AI adoption among businesses in Malta through our AI Business Survey, led by the PwC Digital Services team. Our survey also identifies the key drivers and barriers organisations are facing in relation, while also understanding the challenges and risks businesses can face in integrating...
Omnichannel commerce transformation is crucial in today's digital-first world. Businesses can enhance customer satisfaction, drive revenue growth, and foster brand loyalty by creating a cohesive and personalised customer journey across all touchpoints. There needs to be a coordinated effort across business,...
In today's business landscape, sustainability is key to long-term success. At PwC Malta, we emphasize integrating sustainability into business strategies to create value and drive growth. Our report, "The Longevity Key for Business," highlights how data and AI can reduce carbon footprints, enhance efficiency, and cut...
In today's digital age, technology is crucial for business success. However, managing IT can be complex and time-consuming. IT Managed Services involve outsourcing IT needs to a specialised provider. These services include network monitoring, cybersecurity, data backup, cloud management and helpdesk support. Key...
In the ever-evolving landscape of cyber security, understanding and mitigating threats is paramount. This article delves into the insights gathered from T-Pot, a sophisticated openly sourced honeypot framework, over the previous 2 months. The honeypot is designed to attract and analyse cyber threats. Our PwC Cyber...
PwC deployed T-Pot, an open-source honeypot, in Malta, recording over six million attacks, mostly DDoS-related. Key threats include IoT device compromise, credential theft, persistence mechanisms, malware, phishing, and cryptojacking. Emerging botnets like GAFGYT and Mirai target IoT devices. The findings highlight the...
The shift from financial solutions to ERP systems is driven by the need for integration, automation, real-time insights, and compliance management. Traditional financial systems face limitations like data silos, manual processes, and lack of real-time data. ERP systems streamline operations, improve decision-making,...
The Digital Operational Resilience Act (DORA) mandates EU financial entities to enhance third-party risk management (TPRM). Compliance challenges include comprehensive vendor assessments, increased regulatory reporting, continuous monitoring, complex contractual negotiations, and addressing systemic risks. Businesses...
Malta aims to lead in AI innovation, emphasising data's crucial role in transformative potential. Insights from the AI Business Survey stress data governance, security, and ethical frameworks as pivotal for successful AI initiatives. With 70% leveraging cloud-based AI, integration of data, cloud, and AI strategies is...
AI is increasingly dominating the cloud landscape, with 70% of environments now incorporating cloud-based managed AI services. In this regard, platforms are witnessing significant growth in cloud AI service instances. To embark on a successful AI journey, organizations must align their cloud, data, and AI strategies,...
In the era of Artificial Intelligence (AI), data has emerged as the fuel that powers innovation and transformation. Without quality data, AI cannot thrive. At PwC’s most recent Intelligent Digital 2024 Conference we explored the significance of data in AI and provided insights on how organizations can establish the...
As the world continues to embrace the transformative power of Artificial Intelligence (AI), Malta looks to stand at the forefront of this technological revolution. PwC’s AI Business Survey reveals that a considerable number of businesses in Malta have begun their AI enablement journey, with several already integrating...
The EU's Cyber Resilience Act (CRA) mandates unified cyber security standards for products with digital elements, covering hardware and software. Compliance requires risk assessments, vulnerability management, and continuous security updates throughout a product's lifecycle. This impacts EU and non-EU companies selling...
The Transformation Management Office (TMO) is vital for digital evolution in businesses. It guides strategic alignment, change management, and resource optimisation. By overseeing all transformation projects, it ensures alignment with strategic goals, minimises expenses, and maximises return on investment. The TMO's...
In today's fast-paced and ever-evolving business landscape, digital solutions and transformation have become imperative for companies looking to stay competitive and relevant. However, embarking on a digital transformation journey is not without its challenges. One of the most critical aspects of this process is...
HID (Human Interface Device) attacks exploit trusted external devices, like USB keyboards and mice, to execute malicious commands on a target computer. These attacks, difficult to detect due to their speed, can lead to persistent network compromise. There are risks associated with HID devices and an emphasis should be...
