The PwC Malta AI Business Survey 2024

The PwC Malta AI Business Survey 2024

Key Highlights

56%

of organisations do not have a dedicated team for AI use case assessment

AI strategy and adoption
75%

of organisations lack an AI governance framework

Governance
41%

of organisations see the greatest impact of AI on internal operations

Operational efficiency
15%

are considered to be AI Explorers while none of the participants scored as AI Novices

AI maturity

Discover the latest insights on AI adoption among businesses in Malta through our AI Business Survey, led by the PwC Digital Services team. Our survey also identifies the key drivers and barriers organisations are facing in relation, while also understanding the challenges and risks businesses can face in integrating AI technologies.

This report...

Responsive Stylized List
  • Examines how businesses in Malta are adopting AI technologies including usage, perception and implementation trends.

  • Explores the structures and frameworks businesses use to oversee AI projects, ensuring ethical and responsible AI implementation.

  • Provides insights into the financial commitment of businesses towards AI, reflecting budget allocations and prioritisation of AI initiatives.

  • Captures general views and benefits realisation expected from AI technology, including increased efficiency, improved decision-making, and enhanced customer experiences.


For a detailed analysis and comprehensive insights, download the full PwC Malta AI Business Survey Report 2024

Contact us

Andrew Schembri

Andrew Schembri

Digital Services Partner, PwC Malta

Tel: +356 7921 1355

Jake  Azzopardi

Jake Azzopardi

Senior Manager, Digital Services, PwC Malta

Tel: +356 7975 6974

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