The critical role of data in powering AI

Building the Right Foundations for Success

In the era of Artificial Intelligence (AI), data has emerged as the fuel that powers innovation and transformation. Without quality data, AI cannot thrive. At PwC’s most recent Intelligent Digital 2024 Conference, we explored the significance of data in AI and provided insights on how organisations can establish the right data frameworks and standards to embark on a successful AI journey.

The importance of data in AI

Malta has recognised the pivotal role of data in driving AI advancements, as a snapshot of our current survey shows, having been among the leading European Member States to have published a National AI Strategy, focusing on attracting innovators and investors.

To ensure the success of AI initiatives, organisations must prioritise data governance, security, and privacy. The consequences of using poor data are inherent bias and selection bias. This emphasises the need for responsible AI approaches and the establishment of an ethical AI framework to guide AI development and use.

Contact us

Michel Ganado

Michel Ganado

Digital Services Leader, PwC Malta

Tel: +356 2564 7091

Jake  Azzopardi

Jake Azzopardi

Senior Manager, Digital Services, PwC Malta

Tel: +356 7975 6974

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