In PwC, we use a custom-built virtual intelligent assistant powered by Generative AI that is designed to help create more efficiency and save time in our people’s day-to-day work, enabling our people to focus on more value-adding activities. By using this tool, our firm is actively exploring the responsible use of Generative AI and its potential applications in our service delivery to clients.
As a result, over 300,000 PwC professionals in more than over 150 countries are now using responsible AI every day in the firm to enhance their efficiency, save time and concentrate on delivering value to our clients.
By doing this to ourselves, and with our clients, you can be confident that we have the necessary skills and experience to deliver great outcomes for your team.
| New or differentiated products and services |
Greater operational efficiency |
A better employee and/or customer experience |
Stronger quality controls and risk managment |
We conduct Executive GenAI Digital Upskilling and Masterclass programs specifically designed for C-suites and executives. We also provide AI strategy development services that include creating a well-defined AI roadmap, implementing effective implementation strategies and establishing a trusted AI framework.
We specialize in co-developing interconnected AI governance structures and ensuring the seamless integration and implementation of AI and emerging technologies into an organization's operations. One of our key focus areas is facilitating people adoption and driving positive change within the organization. Moreover, we offer GenAI Proof of Concepts and Proof of Value initiatives, paired with an organization's people, process and technology maturity analysis. This helps assess an organization’s readiness to adopt AI and kickstart their GenAI journey.
We will take you through the workstreams outlined below. These phases are a tried-and-tested process designed to ensure the appropriate buy-in, training and support to succeed in your journey.
We will bring your leadership team up to speed with all things GenAI
This session will provide you with an understanding of what GenAI is and how it’s impacting businesses and society, an introduction to responsible AI, and a better understanding of real-world use cases and its potential to fundamentally change the way we work. This session is essential, as buy-in from the executive team will enable us to gain buy-in from the wider firm.
We will co-create an AI strategy with you
This strategy will inform how you make AI-related decisions in your business. It will be influenced by your business strategy and objectives, your industry and your market position, as well as other factors that are bespoke to your business. This will allow you to make objective decisions around choosing the right AI tool, selecting the appropriate use cases selection and creating rollout plans.
We will help you create a Responsible AI framework
We will work with you to create a framework to promote the use of “safe AI.” Depending on your business, this could include the creation of an AI Risk & Governance Panel, an AI risk policy, an approval process for tools and use cases, and communication guidance for your team. This will ensure that there are appropriate processes for aspects like data privacy and protection, and review of work. We will take a balanced approach to ensure that we manage the appropriate risks whilst allowing the business to move quickly and use GenAI efficiently.
We will deploy the technology and provide cyber and privacy sign-offs
We will help you deploy ChatGPT Enterprise and will provide you with the appropriate cybersecurity and privacy sign-offs.
We will create and train a pilot user group in each territory
We will provide training to your pilot group and work with them to identify key business-focused use cases that will add meaningful value to your business. This will ensure that when the time comes, the wider team will be set up to achieve success from day one.
Pilot users will be high achievers who are curious to engage with GenAI. They will have the ability to influence various levels within the firm and receive advanced training and guidance.
We will help you leverage GenAI with your wider team
A successful GenAI rollout will require a focus on change management. We can train the wider team (or work with a “train the trainer” model) and use existing learnings, frameworks and ideas to expand into new areas of the business. When you’re ready, we can also discuss building bespoke AI personas or implementing specific AI workflows to solve bespoke use cases or workflows.
In addition to our insurance-specific capabilities, we also provide a full range of assurance, advisory and tax services that help insurance companies.
Our audit services combine people and the benefits of our audit software to deliver exceptional quality, save you time and give deeper insight. We work with clients across different industries to strengthen trust and promote integrity.
Keep up with tax developments to manage risk, control costs, and seize tax planning opportunities.
We help clients do better deals and create value through mergers, acquisitions, disposals and restructuring.
The SE Asian Advisory market is one of the fastest growing in the world. We help organisations across the region to work smarter and grow faster.
Weddy Anne Diamada
Justin Amyr Angelo Ishak
“AI won’t replace humans… But humans with AI will replace humans without AI.”
Makati City, 21 January 2025 – The latest PwC 2025 Global CEO Survey reveals a striking trend: a remarkable 75% of Philippine CEOs trust artificial intelligence (AI) integration into their companies' core processes. This confidence signals a transformative shift as Philippine business leaders position technological innovation at the forefront of their growth strategies.
The year 2024 is shaping up to be an exciting one for business leaders in the Philippines, marked by resilience and growth.
Geopolitical uncertainty is a major concern for CEOs, with 62 percent saying that it keeps them awake at night. Ongoing events, such as the Russia-Ukraine war, Israel-Hamas conflict and territorial disputes in the South China Sea have had far-reaching implications for global trade, supply chains and economic stability, impacting businesses worldwide.
“Over the next couple years, we’re going to see GenAI embedded into every thing that we do.” This is predicted by Scott McLiver, Partner and Asia Pacific Leader in Generative AI (GenAI) at PwC New Zealand, during his recent speaking tour in Manila.
