Customer strategy
Customer strategy and experience design
Companies must strike the right balance between generating value for the customer and value for the business. To do that, we help clients evaluate their overall customer landscape, determine which segments they should focus on, and then consistently engage with those customers in every interaction across products, services, solutions, and brand messaging.
Service offerings include:
- Customer growth strategy
- Customer segmentation
- Experience strategy and design
- Operating model development
- Value proposition development
Marketing and sales
In the age of experience, we help clients take advantage of the most important digital trends and tools to integrate strategy, customer insight and analytics, experience design, and technology. We strive for marketing and sales excellence that enables innovation, supports “always on” customer engagement and go-to market strategies, and drives the bottom line.
Service offerings include:
- Marketing strategy and operating model
- Portfolio and brand management
- Sales force strategy and effectiveness
- Channel and RTM strategy
- Sales organization design and alignment
Service and engagement
Information is everywhere, experiences are integrated across channels, and individuals expect immediate customized responses. As these dramatic social and technological realities create new roles for customers and companies, we partner with clients to help them transform their digital and physical services so that they can thrive in this fast-changing market with the right strategies and organizational approach.
Service offerings include:
- Service strategy and revenue growth
- Omni-channel experience
- Contact center optimization
Pricing and profitability
Achieving superior pricing and margin management requires capabilities that blend mathematics and managerial science. More than ever, companies need a holistic pricing strategy that starts with the end-user, leverages a growing number of data sources, and reflects value delivered and received by channel partners. We work with clients to build the pricing strategies and capabilities that support profitable growth and optimize value capture.
Service offerings include:
- Pricing and revenue model strategy
- Customer portfolio profitability and optimization
- Trade promotion, rebate, and discount effectiveness
Customer analytics
The key to understanding customers is getting the right insights. We support customer strategies with advanced quantitative and qualitative research techniques, leveraging big and little data to inform complex marketing, sales, pricing, and channel decisions.
Service offerings include:
- Consumer insight
- Marketing analytics
- Sales analytics
- Big data and digital analytics
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