CIM Level 4 Certificate in Professional & Digital Marketing

Module Overview:

• Marketing Impact - focus on the role of marketing in an organisation, key fundamental concepts, exploring the marketing environment, digital-age consumer behaviour, market research, and planning processes.
• Responsible Marketing - importance of responsible marketing, highlighting the scrutiny on brands regarding diversity, inclusion, and sustainability
  
• Planning Integrated Campaigns - understand and learn the skills to craft integrated marketing campaigns across diverse channels, assessing their effectiveness.
  
• Content Marketing - importance on marketing content for digital and how to successfully create content to support marketing goals and support audience needs.
  
• Search Engine Optimization - focus on the importance of search engine marketing as part of an organisation’s marketing activities, learning about both paid search and SEO best practices.
  
• Social Media Marketing - develop your knowledge and skills to create effective social media activities, utilising a range of social media channels and producing suitable content to support marketing goals.
  
• MarTech -  how new technologies, including AI, can be used across the customer journey to support the marketing activities and building customer relationships.

Entry requirements

You should have one of the following: 

• 6 months to a year’s experience in marketing,
• level 3 qualification in marketing,
  
• a non-marketing degree.
  

With all CIM Qualifications, you will receive a free lunchtime Masterclass. Lunchtime Masterclasses are designed to provide practical insights and develop your skills in key areas of marketing. These short courses are weekly one-hour live online classes delivered by OxCom’s expert trainers. All sessions are available to watch again, and course materials can be downloadable via learning platform.