Data: Beat the odds with comprehensive data analytics
Imagine having advanced business analytics that give you the ability to see and predict almost everything, everywhere. Every interaction with customers. Every moving part in your supply chain. Every financial transaction. Right here and right now.
Imagine the data architecture that lets you process all that information instantly, improve customer insights, build products faster, create trends and demand, or even spot and prevent fraud.
Now think about using comprehensive predictive analytics that enables you to react to events before they occur: customer churn, incidents, deal-breakers, etc. And imagine if the analytics could also help you to drive business innovation and open up brand new revenue streams through creating products and offerings you have never even dreamed of yet.
It would be like having a superpower. And the good news is, data is an asset you already own.
We are here to help you analyse your current state, develop a strong data foundation, and then monetise that data and harness the power of the information you hold to optimise business performance and commercialise data-driven opportunities.
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Build your data foundation
Effective analytics starts with complete, accurate and trusted data
In this respect we reinforce our clients with:
- Understanding the data you have and the data you need to develop or acquire - and what you need to create a solid foundation and drive data based insights.
- Organising the data. After you understand and procure the right data, you need to streamline, organise and integrate it - which typically involves data in the cloud, data lakes, and other emerging data storage and integration technologies.
- Building trust in the data. It needs to be transparent and secure, with good data governance, data quality and data cleansing processes in place.
Data strategy design and execution
Unlocking the power of data starts with a clear understanding of what strategic goals you want to achieve, and how to build an organisation that succeeds. We help with the development of sophisticated data strategy and support you with its implementation.
Improve business performance
Do what you do today. And do it better
Every area in every business - from supply chain efficiency, to overall technology innovation - can be improved through smart use of data and analytics.
We use our experience in analytics services and consulting to help you work more efficiently and effectively.
Our data analysts help achieve improved business performance through better business innovation. Application of data-based insights resulting in smarter work, focused on key activities and prioritised goals.
Customer analytics
You have more access to more data about your customers than ever before. But how can it help you?
We can help you get greater insight through monitoring social media results, taking advantage of mobile devices as sensing platforms, and mining the details from CRM systems. By understanding how your customers behave, you can:
- Make better decisions.
- Optimise your pricing models.
- Improve product adoption in new and existing markets.
PwC’s customer analytics services help organisations drive new growth, get the competitive advantage on the market (in terms of increase of the customer portfolio, market share etc.), facilitate better customer engagement and support customer-centric business transformation:
- customer journey analytics
- customer segmentation covering both contracting and non-contracting businesses
- marketing investment optimization
- retention analytics
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