Our team offers clients a comprehensive range of consulting services related to sales, marketing and customer service. We have extensive experience gained in the Marketing Departments of large FMCG companies and in consulting projects. Areas where we can support you and your company include:
- Building marketing and sales strategies and support in their implementation
- Streamlining processes that cover marketing, sales and customer relation building
- Improvement of operating and cost effectiveness in the sales, marketing and customer service areas
Building marketing and sales strategies and support in their implementation
Building of a market position, understood as a specific share in the segment, increase of revenues and of the value of the client portfolio, means much more today than just manufacturing and delivery of products or services to customers. Access to a wide offering makes customers more demanding not only in terms of quality and price, but also in terms of, for instance, shopping experience. It is often difficult to establish factors that enable creating a significant competitive advantage because of the lack of access to relevant models or the lack of an external perspective on the company’s activity and offering.
The research of PwC conducted in many countries show that the most effective companies on the market are the ones that exactly know the revenues and costs generated by specific customer segments. The scope of the offering and service depends on the margin level for specific customers. Another key success factor on the market is understanding and ability to use the distribution channels that are most attractive for customers.
How can PwC help you?
Together with the client, we establish the target market position for the company.
We provide competition analyses and case studies of the best practices of the Ukrainian and international markets that may provide inspiration for developing a strategy that fits the status and aspirations of your company.
We conduct research and analyses to be used for establishing customer segmentation (B2B and B2C), the potential of specific segments and for building a value proposition based on actual expectations and insights.
We support the implementation of the changes we propose, which results in the establishment of a strengthened and clearly differing company position.
Our work include analyses of the margin level of specific customer segments (e.g. using an activity based costing based on our ABC RapisBenefits proprietary methodology) followed by recommendations for specific segments in terms of: products offered, organisation of before- and after-sales service (e.g. individual advisors for the company's most attractive customers, call centres), pricing policy and value proposition.
We also provide advisory services in terms of streamlining distribution channels in view of various related aspects such as: own vs. partner sales networks or the development of modern distribution channels.
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