2025 Global Digital Trust Insights Survey

Building cybersecurity through C-suite collaboration: insights for Healthcare & Pharmaceuticals

2025 Global Digital Trust Insights Survey: insights for Retail
  • Industry
  • March 11, 2025
only 2%

have implemented cyber resilience actions across their organisation in all areas surveyed

< 50%

of CISOs are involved to a large extent in key business activities

13%

point gap in confidence between CISOs/CSOs and CEOs in their AI and resilience compliance

The necessity for stronger digital resilience and cybersecurity is growing against a rapidly-changing European threat landscape. As technology becomes more complex with the artificial intelligence (AI) boom at the forefront, businesses are prioritising strengthening cybersecurity and modernising to be better prepared to face threats. Chief Information Security Officers (CISOs) are also getting more involved in strategic planning.

PwC's report "2025 Global Digital Trust Insights" highlights crucial gaps that companies should address to attain cyber resilience.

2025 Global Digital Trust Insights Survey Insights for Healthcare & Pharmaceuticals

Here are some of the key findings from business and technology leaders in the healthcare sector:

  • Mitigation Priorities: Cyber risks are the top priority for 54% of respondents, aligning with wider industry trends. Digital and technology risks are prioritized by 46% of healthcare leaders, slightly less than the sector-wide average of 53%. Health risks are a focus for 50% of health payers and providers and 35% in pharmaceuticals and life sciences, compared to 17% across all sectors.
  • Cyber Budget Allocation: Healthcare leaders prioritize data protection/data trust (49%) and technology modernization, including cyber infrastructure (43%). Ongoing security training is emphasized more in healthcare (43% vs. 34% overall), particularly in pharmaceuticals and life sciences (46%).
  • Generative AI in Cyber Defence: The sector plans to use generative AI for threat detection (52%) and threat intelligence (46%). Challenges include a lack of standardized policies (46%), trust issues among stakeholders (42%), and insufficient training resources (38%).
  • Challenges in Cyber Risk Quantification: Quantifying cyber risk is hindered by data quality and inconsistency (47%), scope uncertainties (45%), and legal/regulatory concerns (43%).
  • Confidence in Compliance: Only 24% of respondents are confident in compliance with privacy regulations, and 19% - with AI regulations. A strategic goal for 34% of respondents in 2025 is to enhance compliance. 
  • Leadership Engagement: In healthcare organizations, 43% of CEOs are involved in discussions on cyber and privacy strategies. Additionally, they participate in new business initiatives (38%) and key cyber metrics at the board level (36%).

These insights highlight critical areas for the healthcare sector as it faces evolving risks and regulatory challenges.

 

CEE findings from the 2025 Global Digital Trust Insights Survey

Boardroom priority and cyber budgets up

Businesses are planning to increase their cyber budgets next year—in EMEA (73%) and globally (77%). We see a similar, growing trend in CEE—65% of companies in our region also plan to increase their cyber budgets. 

There is also a clear cybersecurity imperative. More organisations see cyber as a means to generate competitive advantage. Cybersecurity resilience must be a key priority, not just for tech leaders, but for the business as a whole. Prioritising cybersecurity is essential if businesses are to:

  • Safeguard their data and systems

  • Retain trust with their consumers and stakeholders

  • Mitigate the financial, operational and reputational costs of unpreparedness.

However, there is a disconnect between CISOs and CEOs about their organisations’ readiness, including its ability to comply with cyber regulations, the need for faster incident response times and progress in implementing technology for cyber defence. Less than half of CISOs in CEE are involved to a large extent in strategic planning on cyber investments and in oversight of tech deployments. 

“For many years, cybersecurity was often perceived as more of a governance and cost function. However, it is now transforming into a clear business value-add function for the customer. Our clients, particularly in financial services, are demanding stability, operational continuity and robust data protection. This shift elevates cybersecurity to a critical board-level discussion. ”

Marek Chlebicki, PwC Partner and CEE Technology Risk Assurance Leader

About the survey

The 2025 Global Digital Trust Insights is a survey of 4,042 business and technology leaders conducted from May to July 2024.

Respondents operate in a range of industries, including industrials and services (21%), tech, media, telecom (20%), financial services (19%), retail and consumer markets (17%), energy, utilities and resources (11%), health (7%), and government and public services (4%).

Respondents are based in 77 countries globally. There were 230 survey participants in Central and Eastern Europe from countries such as the Czech Republic, Poland, Hungary, Slovakia, Bulgaria, Romania, Serbia, Ukraine, Estonia, Latvia and other countries.

The Global Digital Trust Insights Survey was previously known as the Global State of Information Security Survey (GSISS). Now in its 27th year, it’s the longest-running annual survey on cybersecurity trends. It’s also the largest survey in the cybersecurity industry and the only one that draws participation from senior business executives, not just security and technology executives.

PwC Research, PwC’s global Centre of Excellence for market research and insight, conducted this survey.

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Contact us

Anton Tseshnatii

Anton Tseshnatii

Director, Risk Assurance, PwC in Ukraine

Tel: +380 44 354 0404

Taras Kovalenko

Taras Kovalenko

Director, Healthcare & Pharmaceuticals Industry, PwC in Ukraine

Tel: +380 44 354 0404

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