PwC Ukraine continues to support micro, small and medium-sized businesses in the context of a full-scale invasion with the aim of their recovery and development to support Ukraine’s economy and its economic growth. PwC has a strong relationship with the city, built during previous projects, and this time our focus was on promoting the recovery of the economy of Kharkiv.
The full-scale invasion had a negative impact on both the lives of Ukrainians and the businesses of our country. The purpose of the study was to draw the attention of local authorities and international organisations to the problems of the city’s MSMEs that hinder its development, as well as to the priority areas of support that the city authorities, together with international donor organisations, can implement for the recovery and sustainable development of Kharkiv’s manufacturing enterprises.
Despite the full-scale war, at the time of the study, businesses in Kharkiv maintained positive attitudes and planned for development. Nearly two-thirds of respondents forecasted either active or moderate growth for their businesses, and none of the respondents planned to suspend or close their operations.
More about the results of the study can be found in the report.