PwC’s Financial Services director empowers clients to navigate complex accounting changes using GenAI

Ashley, a director in Financial Services at PwC, recently used ChatPwC—one of the firm’s generative AI (GenAI) tools—to help simplify and explain intricate US accounting standards updates to her non-audit clients.

Accounting standards are constantly evolving, presenting challenges for professionals like Ashley who need to convey changes to clients who may not be familiar with the technicalities. Ashley recognized it was not enough to simply provide her clients with the new information; "it was about facilitating their understanding of the complexities and empowering them to make informed decisions," she shared.

Ashley prompted ChatPwC to simplify the explanations and expectations from the accounting updates and reviewed and revised the outputs. By strategically utilizing GenAI, Ashley was able to communicate complex concepts to her clients in a concise and easily understandable manner. With a better understanding of the changes, her clients were empowered to make more informed decisions.

The impact of GenAI extended beyond the project deliverable; it fostered a stronger relationship between Ashley’s team and the client. "Our work not only made our clients feel valued—it increased their trust in our team. As someone with over 10 years of experience at the firm, I know first-hand that trust is the cornerstone of any successful client relationship," says Ashley.

Ashley’s use of ChatPwC demonstrates how GenAI, with human oversight and review, can transform the quality of work and foster positive relationships with clients.

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