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Risk executives are accustomed to uncertainty but now find themselves in completely uncharted territory. About nine in 10 say managing new risks, complying with new regulations and attracting and retaining talent are barriers to achieving their priorities, according to our October 2024 Pulse Survey.
The November elections aren’t helping, and most risk leaders expect more business litigation, regulation and executive orders regardless of who’s president (82%, 78%, 75%). Further, nearly half strongly agree that a contested election would be a distraction for their company.
Preparing for the unknown requires agile risk management capabilities. Even so, only 11% say they’re spending significantly more on proactive risk management measures than on reactive measures. And within that group, they may be investing proactively but not in the right places or they may not be hedging their investments thoughtfully. How can they — or anyone, for that matter — adequately prepare for what’s unknown and unknowable?
The burden of managing an organization’s evolving risks is hard enough with the right people, resources and tools, and half of the risk executives in our survey (53%) say attracting and retaining talent within their function is a significant obstacle to achieving their priorities. About as many say the same about using technology and automation effectively, balancing in-house risk management with external consultants and day-to-day tasks that take time away from strategic planning.
53% of risk leaders say attracting and keeping talent is a significant obstacle to achieving their priorities
Other issues are equally daunting. Roughly half of risk executives cite as a significant challenge their efforts to comply with new legislation and regulations, manage new risks, and communicate to the C-suite and board how the election may affect their company’s risk profile.
How can risk leaders — stretched as thin as they are — escape this self-reinforcing cycle of playing catch-up? Transforming their function to overcome these gaps in people, bandwidth and capabilities will be essential.
Risk executives are wired for readiness. They know the value of planning ahead and investing in proactive risk management measures like frameworks, programs, technology and data insights — before a crisis happens. The alternative, resorting primarily to reactive measures (e.g., response, customer care, remediation, litigation and fines), is unsustainable and self-defeating.
Only 11% say their company spends significantly more on proactive risk management efforts than on reactive efforts
But aspirations and reality often diverge. The vast majority of risk leaders (84%) say their company’s spending is in the middle — spending about the same on reactive and proactive efforts or slightly more on either. Very few (11%) are in the sweet spot of investing significantly more on proactive steps. What’s more, those numbers likely underestimate the true cost of reacting. While proactive spending sits in the risk leader’s budget and is easy to track, reactive costs are dispersed across the business — legal, communications, operations, IT, product, marketing, government relations — and include harder-to-quantify costs such as lost opportunities and reputational damage.
For that matter, spending on proactive measures can be misleading, too. Investing in readiness won’t help if it’s focused on the wrong risks or isn’t nimble enough to adapt to new conditions. True readiness requires a deep understanding of the risk landscape, one that informs the company’s risk management strategy, the people it hires and the processes, systems and tools it adopts.
Election uncertainty is exacerbating an already daunting risk landscape. More than eight in 10 risk executives say the election’s outcome will affect their company’s business decisions around trade, regulatory compliance, strategic partnerships and M&A. Nearly as many expect more business litigation, regulation and executive orders regardless of who’s president, and half (49%) strongly agree a contested election would distract their company. As for specific policies, risk leaders say climate and technology, AI and data regulation are among the top 3 policy risks under a Harris administration. Under a Trump administration, risk leaders cite antitrust and tech, AI and data regulation.
75% expect more executive orders regardless of who’s president
To prepare, most risk executives (89%) say they have contingency plans for managing risks based on the election’s outcome. They’re also monitoring election-related risks to their company’s location strategy (89%) and supply chain (79%).
Yet this seems potentially at odds with the previously noted challenges to their ability to comply with new regulations, manage new risks and communicate how the election may affect their company’s risk profile. How can risk leaders effectively plan for and monitor election-related risks if they’re having significant trouble managing and communicating some of those same risks, not to mention attracting and retaining the talent they need?
Our latest PwC Pulse Survey, fielded September 12 to September 19, 2024, surveyed 709 executives and board members from Fortune 1000 and private companies about the current business environment, the risks executives are facing and their company’s strategic plans and priorities. Of the respondent pool, 72 were risk leaders.