Evolving priorities: COVID-19 rapidly reshapes consumer behavior
The twin public-health and economic crises are driving changes in consumer behavior that could have long-lasting effects. We surveyed consumers to better understand these changes.
Looking ahead
In response to this rapidly evolving public-health crisis, consumers are changing how they live and work. And what and how they buy. We have reason to believe some of these fundamental shifts will have long-lasting effects on consumer purchasing behavior.
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