Retail reinvented: The business models for future success

Our analysis of the top 100 retailers reveals where you can find your reinvention advantage

Seismic transformation across the retail landscape is being driven by shifts in customer preferences, regulatory changes, skills shortages and disruptive technologies. To help survive and thrive in this environment, companies can focus on reinventing their business models and embracing new ways of creating and capturing value.

But how do you reinvent your business model? What key characteristics, structures and practices can define the winners of the future? And what are good examples of retail companies that are already leading the way?

Our holistic analysis of the retail industry answers those questions. Based on performance data for the National Retail Federation’s (NRF’s) Top 100 Retailers from 2019-2022, we’ve identified five distinct business archetypes driving the core of today’s large-scale transformation:

The future of retail will likely be shaped by the evolution of these archetypes. Each has strengths and challenges, requiring different strategies and investments to succeed. Many of today’s leading companies are already driving innovation at scale through strategic partnerships and collaborations, being faster to market, more agile and more innovative. The successful retailers will be those who use the power of platforms and ecosystems to fulfill customer needs while creating value beyond what they can achieve alone.

In this report, we explore each archetype in detail, highlighting key success factors, reinvention advantages and leading practices from top retail companies.

Retail reinvented: The business models for future success

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Contact us

Barbra Bukovac

Vice Chair, Consumer Markets, PwC US

Kelly Pedersen

Retail Leader, PwC US

Josh Goldman

Consumer Markets Advisory Leader, PwC US

Ian Kahn

Principal, Salesforce Practice & Alliance Leader, PwC US

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