PwC at NRF 2025: Retail’s Big Show

Explore the key trends

NRF 2025 serves as the pivotal event for the entire industry to forge essential connections, gain new insights for making bold decisions in the coming year, and explore the cutting-edge technology revolutionizing retail.

PwC was proud to support NRF at Retail's Big Show once again in 2025. During the conference, we observed how disruption – from game-changing tech to evolving consumer behaviors – is fundamentally changing the retail industry.

After insightful discussions with speakers, exhibitors, and clients at our PwC-hosted events, we’ve distilled the must-know themes defining retail’s next chapter.

Inside NRF 2025: Key trends from Retail's Big Show

Top trends from NRF 2025

From AI-driven growth to the fusion of physical and digital, workforce adaptability, supply chain resilience, and more — these are the six trends shaping the future of retail.

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Live content on-site from NRF 2025

PwC’s Big Show keynote with Sephora

How Sephora is Continuing to Create the Best Experience in Prestige Beauty

In this engaging keynote session, join Sephora U.S. President & CEO Artemis Patrick and PwC Partner and Global Retail Leader Kelly Pedersen as they explore Sephora's strategies to maintain its status as the leading prestige beauty retailer. Discover how Sephora is setting itself apart in a competitive market by enhancing its brick-and-mortar presence.

Watch now

Attended one of our PwC events during NRF?

We’d love to hear from you!

If you were able to join us for any of the events hosted during NRF, we hope to hear more about your experience. Please complete our short survey with any feedback you have.

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Contact us

Ali Furman

Ali Furman

Consumer Markets Industry Leader, PwC US

Katrina Carrizales

Katrina Carrizales

Consumer Markets Sector Leader, Cyber, Risk & Regulatory, PwC US

Kelly Pedersen

Kelly Pedersen

Retail Leader, PwC US

Josh Goldman

Josh Goldman

Consumer Markets Advisory Leader, PwC US

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