Introduction
Notice to Readers
Emerging Trends in Real Estate® is a trends and forecast publication now in its 46th edition, and is one of the most highly regarded and widely read forecast reports in the real estate industry. Emerging Trends in Real Estate® 2025, undertaken jointly by PwC and the Urban Land Institute, provides an outlook on real estate investment and development trends, real estate finance and capital markets, property sectors, metropolitan areas, and other real estate issues throughout the United States and Canada.
Emerging Trends in Real Estate® 2025 reflects the views of individuals who completed surveys or were interviewed as a part of the research process for this report. The views expressed herein, including all comments appearing in quotation marks, are obtained exclusively from these surveys and interviews and do not express the opinions of either PwC or ULI. Interviewees and survey participants represent a wide range of industry experts, including investors, fund managers, developers, property companies, lenders, brokers, advisers, and consultants. ULI and PwC researchers personally interviewed over 450 individuals, and survey responses were received from almost 1,600 individuals, whose company affiliations are broken down as follows:
Throughout this publication, the views of interviewees and/or survey respondents have been presented as direct quotations from the participant without name-specific attribution to any particular participant. A list of the interview participants in this year’s study who chose to be identified appears at the end of this report, but it should be noted that all interviewees are given the option to remain anonymous regarding their participation. In several cases, quotes contained herein were obtained from interviewees who are not listed in the back of this report. Readers are cautioned not to attempt to attribute any quote to a specific individual or company.
To all who helped, the Institute and PwC extend sincere thanks for sharing valuable time and expertise. Without the
involvement of these many individuals, this report would not have been possible.
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© October 2024 by PwC and the Urban Land Institute. All rights reserved. No part of this publication may be reproduced in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage and retrieval system, without written permission of the publisher.
Recommended bibliographic listing: PwC and the Urban Land Institute: Emerging Trends in Real Estate® 2025. Washington, D.C.: PwC and the Urban Land Institute, 2024.