
Healthcare agenda and the new administration
A second Trump administration could mark a significant shift in the political landscape with considerable implications for the health industry.
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What can the health industry expect from a second Trump administration? Tune in to hear what executives should watch over the next few months and years to come.
Key topics include:
Topics: Health industry, healthcare, regulatory, election, health policy
Find episode transcript below.
00:00:03:10 Welcome to HRI’s Next in Health podcast. I'm Jenny Colapietro, PwC’s consulting commercial leader and I'm joined here today with Kelly Griffin, who is a leader of our Health Policy and Intelligence Institute. Our Health Policy and Intelligence Institute offers essential insights on significant regulatory developments and their effects on business strategy, operations, and value creation.
00:00:27:03 And today, we are discussing something that's top of mind for everyone, the new healthcare policies and economic implications under the Trump administration. And today I want to explore some overarching strategies, get into some specific potential policy changes, anticipated actions within the first 100 days, and what to expect for the remainder of 2025. So, Kelly, welcome to the podcast.
KELLY GRIFFIN:
00:00:53:10 Thanks for having me.
JENNY COLAPIETRO:
00:00:54:05 All right. Well, let's dive right into it, Kelly. Could you offer an overview of how the political healthcare landscape has shifted since the first Trump administration and how do you think his current approach differs?
KELLY GRIFFIN:
00:01:09:10 Absolutely. As we think through what types of movements to expect from the Trump administration in the coming years, thinking about what has changed for the last presidency is absolutely the place to start, particularly when we're talking about the world of health policy. So, if you're thinking about 2016 in health policy, when the first Trump administration was elected into the White House, the big debate in health policy were these big sweeping changes of should we repeal and replace ACA, are we talking Medicare for all?
00:01:34:09 Thinking 2024, that's no longer quite the conversation that's on the table. Repeal or replace ACA as well as Medicare for all, neither of them really have the same level of support politically or publicly. So instead of talking these big sweeping changes, we're thinking more of tweaking the current marketplace, right? We even have indications of Trump taking ownership for quote ‘Saving the ACA.’
00:01:57:05 That really tells us a lot. So, as we tweak the current marketplace, we're looking at more slight modifications for government intervention, a focus on the budget, more about shifting the marketplace that already exists rather than completely flipping the table and shifting to a repeal or replace ACA or Medicare for all. And then the other big change in the landscape between 2024 and 2016 is the Trump transition team itself.
00:02:19:08 This year, the Trump transition team is extremely well organized. They're coming to the White House with tremendous energy and they're really ready to go. There's even talk of Trump starting to sign the first slew executive orders right at the inauguration.
JENNY COLAPIETRO:
00:02:33:10 That's exciting. So let's delve deeper into the specific policy changes that we can expect under the Trump administration. Kelly, can you outline Trump's key policy shifts and their potential impacts?
KELLY GRIFFIN:
00:02:45:10 So when it comes to healthcare agenda of the Trump campaign, I like to put things in three key buckets. The first one, looking at flexibility and choice to both states and individuals. The second, looking at accessibility to care and the third focus more on deregulation. So starting on the first, flexibility and choice, this is really ACA Medicare Medicaid.
00:03:06:08 When it comes to ACA, we're talking about potential for introduction of risk pools. This is something JD Vance has been very vocal about; pulling beneficiaries into different pools based on their health status. We also are likely to see that through the ACA, having more opportunity for particular plans that have less restrictive requirements, such as short-term duration health plans.
00:03:26:02 As for Medicare, Trump administration has been very clear that they have no interest in changing the eligibility age and no interest in cuts to spending. However, what we might see in shifts in Medicare is a change in approach to the IRA drug negotiations. There's a strong interest in outdoing Biden on bringing down drug prices as part of the campaign to ‘Tackle big form’.
00:03:47:06 Then for Medicaid, when we're thinking about how the Trump administration might approach Medicaid, he's been very quiet on his approach here. This has led to a lot of speculation that there will be potential reform Medicaid, and it might be more on the side of cuts to spending. It might look like block grants or work requirements.
00:04:05:05 These are looking at the idea of instead of allowing Medicaid to have a percentage of federal funding based on beneficiaries and other criteria, block grants would really have a stable set of funding that would go to each state over the years, regardless of circumstances, and allow states to decide what they want to do with this funding.
00:04:26:10 These types of programs could also be used as a pay for for extending the 2017 tax cuts in case of a reconciliation bill. So in the second category, accessibility to care, we see several different topics within the Trump administration and the campaign conversations that fall into this bucket. Thinking about transparency provisions, if you recall, Trump's last administration certainly had big moves in this space.
00:04:49:10 And the traditional GOP is a quite large proponent of introducing more transparency provisions and market-based solutions across the board. The Trump campaign also had a lot of conversations focused on the idea of access to primary care and age in place services. We might see this within Medicare. We might see this within commercial plans, but an interest in really expanding that accessibility, both primary care and age in place.
00:05:13:08 On top of that, we see an interest in addressing worker care shortages, potentially through eliminating disincentives and supporting unpaid family caregivers. And that's likely to go through tax credits. The last one in accessibility would be this focus on chronic disease prevention management. This interest in Make America healthy again, would really come into potentially establishing a special presidential commission to investigate what is causing chronic illness or reforms the FDA or CDC level.
00:05:42:10 But we'll get into those details at a later date. The third category would be deregulation. So we're likely to see a strong interest in overturning Biden error policies, potential to renew the two for one rule we saw in the last term, which required for every new rule and agency introduced, they had to pull two rules in order to get that first rule in place. And we're also likely to see AI oversight to shift to less regulatory control and focus more on self-governance.
JENNY COLAPIETRO:
00:06:10:05 Thank you, Kelly. It's great outlining those themes. And these policy changes seem to highlight the administration's focus on deregulation, fiscal responsibility, and market-driven solutions. Now, let's shift gears and discuss what we can expect in the first 100 days. Kelly, what do you think are the anticipated priorities and actions during this critical period?
KELLY GRIFFIN:
00:06:32:10 So in Trump's first 100 days, we're likely to see a lot of activity. There's going to be a big focus on these big hitter topics; economics, immigration, climate-related regulations, potentially tariffs and Gaza, Ukraine. These are really going to take the bulk of the conversations and what the health sector should really be thinking about is how these topics intersect with the health industry.
00:06:53:04 So for example, we are likely see an executive order directing all agency leadership to take action against inflation and cost of living. This could certainly hit the health industry, whether it's FDA or CMS, HHS or others. Any action around immigration, it's very possible to have a strong impact to the workforce; a challenge the health industry already has prior to the Trump administration.
00:07:14:03 Something to keep an eye on there. And then the repeal of Biden's executive orders and previous Biden rules. It's going to look at repeal of the privacy rules of reproductive health, the AI executive order from Biden, really anything gender diversity related, climate-related policies, as well as potentially health equity policies as well.
00:07:34:10 I think the health sector should keep an eye on all of those things. February 1st is also going to be a big date for the first 100 days. This is going to be the release of the second cycle of selected drugs for IRA drug negotiations. So, it's really a chance for Trump to take action to outdo Biden on drug prices. We might see an announcement, additional details on how Trump is looking to approach drug negotiations and taking on big pharma.
00:07:57:06 In the past administration, Trump put forward the most-favored nation policy that got a lot of attention and it's been battled around for renewal. What it does, instead of having current IRA negotiates drug prices out of CMS, whereas most-favored nation policy bases drug prices on a standard that we see across international countries. So it pulls that assessment from CMS to standardizing across other countries.
00:08:25:03 And so we're really looking to see around February 1st the extent to which the administration clarifies how they want to take on those drug negotiations and what their approach is to take big pharma on. And then the last thing I'll tell you about the first 100 days is we've had a lot of focus recently, a lot of attention on chronic disease and broader public health reform. This ‘Make America healthy again.’ It's likely to continue to make a splash.
00:08:48:10 We're likely to see Trump allies in the first 100 days selected for influential advisory positions, likely ones that don't require Senate confirmation, but certainly with plenty of influence and power. So we'll keep an eye on exactly which roles they take. There's been quite an array of potential priorities floated from large staffing and bureaucratic changes to full agency reform.
00:09:09:03 There's this focus on ultra-processed foods, pharma's influence on the agencies and an interest in investigating chronic illnesses. This can very well impact HHS, FDA, NIH, CDC. Ultimately, it'll come down to this balance of what is within agency control in the executive branch versus what needs congressional support or state and local buy-in.
00:09:31:10 So core activities of FDA, for example, are often dictated by statute and funding for FDA has come up in the conversation. The user fee amendments, for example, these are statutory, they need congressional action to alter. The renewal isn't coming up for the funding of FDA, the UFAS till 2027. The negotiations are starting soon.
00:09:50:07 And so while you're not necessarily going to see immediate shifts in FDA funding, it's possible that the UFA negotiations that come into play here in the near future might be part of the conversation. And any types of advisories that are put into influential positions might be part of those negotiations.
JENNY COLAPIETRO:
00:10:07:02 Thanks, Kelly. Those are really great insights into what to anticipate in the first 100 days. Now, let's shift our attention to the key initiatives that'll be shaped by the broader legislative and political landscape. Can you share some insights here?
KELLY GRIFFIN:
00:10:22:10 Sure. So, while a good deal of Trump's key initiatives they talked about on the campaign trail, are you able to move forward to some extent within the executive branch? Congress is going to play a huge role here in the coming years. Thinking about 2025 specifically, much of the next year is really going to focus on the Tax Cuts and Jobs act over on the hill. And along with this for health policy specifically, is the battle to renew the ACA subsidies.
00:10:45:02 ACA subsidies are set to expire at the end of 2025, and if they do expire, we can see premiums for beneficiaries nearly double. So, on one hand that's not politically advantageous for anyone, but on the other hand, the default here is expiration. So it'll take action from Congress to renew those subsidies.
00:11:03:02 But this means there's going to be a lot of time focused on negotiations and how any tax cuts or subsidies will be paid for throughout 2025. These types of negotiations are very much going to impact how and when Congress approaches other health policy reforms as well as well the cost of living, public sentiment, or economic issues. These are all going to be driving the conversations or talking about policy change throughout 2025.
00:11:26:07 And then focusing more in on the Senate, specifically the GOP did gain four seats in the Senate, so they have a final slim majority of 53. This gives the Republicans control of the confirmation process for political employees, gives them control of committees themselves. So who's going to be chairing a committee, what special committees are formed for investigations, as well as what type of congressional hearings might be convened, and ultimately what bills we brought to the floor for full vote.
00:11:54:06 In control, the Senate also gives them the power to nominate federal judges and confirm any Supreme Court seats. If older justices potentially Alito or Thomas chose to retire.
00:12:05:10 But because the GOP only has a slim majority in the Senate, it can still be slowed down by a filibuster. So keep in mind, while a full vote in the Senate needs 51 votes, you need 60 votes to end debate and move to that full vote. That's the filibuster and gives the Democrats a little bit more control.
00:12:22:10 That said, GOP leaders are likely going to aim to pass, must their agenda through the Senate's budget reconciliation process. So this only requires a simple majority to approve a budget or a tax change and can avoid that filibuster and the need for those 60 votes.
00:12:38:07 The house on the other side of things, what we're looking to watch there is it'll be really interesting to see that balance between the centralist Republicans and the hardliners who might be a little more resistant to spending bills that don't include any deep cuts or policy dictates what they might be requesting to pull in there in order to get that spending bill votes.
00:12:55:07 And then last, I'll say, I'd really be remiss if I didn't mention the number of bipartisan topics that we could see movement in healthcare. So, 340B and PBM certainly get a lot of attention on both sides of the aisle, as does the bio secure act and longer-term physician pay reform as well. Site neutral payments, for example, could also pop up and that would be a pay for for the tax renewals.
JENNY COLAPIETRO:
00:13:15:08 Definitely, sounds like a lot of activity and that Congress will have a big role in the coming years. But looking ahead to the rest of 2025, Kelly, what do you think are the major debates and headlines that we should anticipate and what should our audience be keeping an eye on?
KELLY GRIFFIN:
00:13:31:08 Sure, there are all sorts of things. I mean, top of mind, one of the things I've been looking at is we see there are more states that have the Democratic trifecta now than 2026. So, this is Democratic Governor, Attorney General, and a legislator that are all democratically controlled. So it'll be really interesting to watch how the state-level health policy agenda intersects with the federal policy agenda. So how do states leverage Medicaid, how they leverage their other public health programs and state powers, such as cost controls, direct purchasing of drugs, or prescription drug affordability boards.
00:14:04:05 All of those are going to come up and have an interesting intersection as we see at the federal level, shifting to the right for power. We should also watch how the Trump administration handles the existing court cases. The government has already embedded it. So, we have the IRA drug negotiations being big one as well as the (Unintel Phrase ___00:14:21) stone case, was sent to the Texas District Court and still going to come through the judicial system.
00:14:27:10 The extent to which Trump continues similar defenses as the Biden administration or really shifts their strategy is something to keep an eye on. And along with those court cases, we also have the overall conversation about Chevron deference and that being overturned. All eyes were on Chevron deference. It was overturned this past summer.
00:14:43:03 But now as Trump starts to release new rules this spring, courts can choose to defer to agencies based on level of detail of reasoning, as well as the consistency with historic decisions. These are two very new types of assessments with courts being able to ultimately determine ‘The best interpretation of statute’ and decide the extent to which they're going to support the interpretation of the agency or shift the ability of the agency to interpret statute in that way.
00:15:09:09 And then one last big thing to keep in mind in the weeks and months ahead is truly the selection of agency leadership and policy advisors. Many of the Trump administration's health policy priorities can still be molded in quite significant ways as they're implemented. So, appointees are going to have tremendous power in the world of health policy to shape what direction these policies go and certainly determine what type of policies are even brought to the table.
00:15:34:02 We want to keep an eye out for the backgrounds and experiences of these appointees and this along the length of time, their role is going to really determine their ability to implement change and create influence.
JENNY COLAPIETRO:
00:15:44:05 Kelly, this has been wonderful. Thank you for the insights. Definitely sounds like a lot to keep our eye on in the next month-and-a-half as we close out this year and what to expect as we move into 2025. Thank you for joining us in the podcast.
KELLY GRIFFIN:
00:15:59:10 Thanks so much.
JENNY COLAPIETRO:
00:16:00:03 For more on these topics and other health industry insights driven by policy, innovation, and care delivery changes; please subscribe to our podcast at pwc.com/us/NextinHealthpodcast. And for more insights on regulatory and policy developments in health industries, please subscribe to our Health Policy and Intelligence Institute at pwc.com/us/HPII. Until next time, this has been Next in health.
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Find episode transcript below.
00:00:03:24 Welcome to our Next in Health podcast. I'm Jenny Colapietro, PwC's Consulting Commercial Leader. And today, we're excited to have the authors of the 2025 Medical Costs Trend: Behind the Numbers report with us.
00:00:16:03 We have Thom Bales, the leader of our Health sector; Philip Sclafani, a Principal in our Pharmaceutical & Life Sciences team; and Julian Levin, a Principal in our Heath Actuarial team. Gentlemen, welcome to the podcast.
THOM BALES:
00:00:32:21 Thank you, Jenny. Great to be here.
JULIAN LEVIN:
00:00:34:10 Thank you.
JENNIFER COLAPIETRO:
00:00:35:22 Thom, perhaps you could kick us off by telling us what this medical cost trend report is all about. What's the headline for medical cost trend for 2025?
THOM BALES:
00:00:45:21 Thank you, Jenny, and happy to. And maybe as we get into it, just to step back. Our Health Research Institute surveys and speaks with actuaries at US Health plans every year, and we've done this for over 10 years now to generate an estimate of medical cost trend for the upcoming year. These surveys and interviews are conducted from April through May in a given year.
00:01:07:23 They cover plans that cover greater than 100 million employer-sponsored large and small group members and 10 million marketplace members. So, it covers the commercial business related to the small and the large group, and these individual.
00:01:22:02 What it doesn't do is cover Medicare and Medicaid, just to be clear, which is available via CMS. And the headline this year is that we're looking at the highest medical cost trend in commercial spending in 13 years.
00:01:34:07 And that's significant for a number of factors. I mean, first of all, we saw a decline for many years following the introduction of the Affordable Care Act, and then we saw a little bit of a plateau during the COVID years. And then this year, we're now projecting an 8% year-over-year trend increase for the group market and 7.5% for the individual market.
00:01:56:19 And just to dig into that just a little bit. Health insurers use these projections to calculate their premiums for the coming year. And it's their best prediction based on historical trend in the most recent year, things that they think are going to come through in the future year. And for an individual, or an employer, just in practical terms it means that if a plan costs $10,000, next year, it's going to cost $10,800.
00:02:23:01 And so in turn, employers use this information to make adjustments to their benefit plan design, how they think about their overall benefit plan for their employees, and the different actions they can take to help offset some of the health insurance cost increases year over year.
JENNIFER COLAPIETRO:
00:02:40:13 Wow. We're looking at the highest medical cost trend in commercial spending in 13 years. Thom, what's driving this high-cost trend? Can you share some of the major inflators?
THOM BALES:
00:02:50:07 Yes. And as a part of the survey, we asked the health plans to list their top three inflators and deflators for each year. And for this year, the most significant inflator and it's probably no surprise — is actually inflation and providers looking to combat the inflationary pressure that they're feeling on labor, on durable medical equipment, their cost to operate, their efforts to try to improve their margins, and taking that inflation that they witnessed.
00:03:18:18 And they've now been witnessing this for a couple of years and turning that into contract negotiations with the health plans in an attempt to try to offset some of that with the reimbursement from the health plans. And this is primarily our private insurance contracts — just remember, because we're talking about the commercial individual business here. But it's trying to offset their cost of actual operations that they experience.
00:03:41:24 And for many of our health systems, this is a real issue. I think, last week, one of the major rating agencies commented on the fact of the matter is, even with these kinds of offsets, even with these kinds of pass-through, most of the health systems in the U.S. continue to spend more than the revenue that they earn. And this has become a bit of a chronic story for many of them.
00:04:02:17 So the impact for health plans is that they then feel these contract negotiations come through. They then have to go and pass this on to the employers and/or talk to the employers about what's the different kind of a benefit design that they then present to their employee. So that's the number one inflator. Phil, you want to talk to what some of the other inflators are?
PHILIP SCLAFANI:
00:04:25:00 Yeah, happy to. Thanks, Thom. So, another major inflator in here sits on the prescription drug side. So expanded use of some drugs already on the market, as well as the launch of some new innovative therapies that we're tracking, potentially gaining FDA approval and coming to market. So, we've all heard for the past couple of years now about the surge in GLP-1 use that were already used for type 2 diabetes.
00:04:48:23 But now expanding in weight loss and obesity really expected to be kind of the largest single inflator on the prescription drug side as more use happens both in the type 2 diabetes side, but more so on the obesity weight loss management side. Kind of had a little bit of an intersection of the utilization itself expected to increase the shortages that the manufacturers of those drugs have been having are now ending. And coverage by commercial plans is slowly starting to increase.
00:05:16:14 So we definitely see the potential for significant inflation there. And that's what we kind of heard from the market in the survey. In addition to the GLP-1s, there are also some novel therapies in CNS looking at some of the central nervous system conditions that either just launched, so exciting new therapies in Alzheimer's, which hasn't really had any new innovative treatment options for decades now.
00:05:38:08 There are two treatment options on the market that are expected to grow in use and budget impact; near-term pipeline looking at areas like Parkinson's could also have some breakthroughs in therapies coming to market; as well as kind of the other side of CNS looking at some behavioral conditions — schizophrenia, depression.
00:05:54:08 And other CNS conditions that could drive some new incremental utilization, as well as in the case of some of these, a shift to higher cost therapy is that maybe new mechanisms of action help different patient segments. But we'll take what is currently a generic use and sort of transition it to those innovative higher cost therapies.
00:06:13:14 Lastly in this bucket, we're also keeping an eye on some upcoming drugs for rare and ultra-rare conditions. So, over the past couple of years, we've had more of these cell and gene therapies, and personalized therapies coming to market, and they treat very small patient populations — 50, 100, yeah, 1,000 patients in some cases, and they can cost several million dollars per treatment.
00:06:33:07 Sometimes their curative, sometimes very long duration. So, it's not exactly the same as taking a pill every day. But these small populations at significant high costs are just starting to add up, as we have more and more of these therapies that are helping these rare and untreated patient populations.
00:06:48:02 So, we'll continue to see the benefit to those patients that have more and more treatments available. But as we start to add up these small patient populations, they're becoming larger collectively at that high price tag.
THOM BALES:
00:06:59:07 And then our third and last inflator is the behavioral health spend. This is one that's, I think really interesting. It's something that we've been watching for a few years now. And if you look back at our previous Behind the Numbers reports, you'll see it on our trends to watch. Behavioral health, as always, at least over the last five years, it's been trending well into the double digits.
00:07:19:11 It's just been such a small portion of the total cost of care that it hasn't had a significant top-line trend impact. What we've seen over the last five years is the behavioral health cost has doubled now, and it's over 3% of total cost of care. And now it is having, that double-digit trend is having a meaningful impact on the total healthcare dollar.
00:07:39:05 We're expecting that to continue. We see the supply really being constrained, especially through the insurer system. There's a whole lot of spend happening outside of the network in and outside of the insurer's purview. And as we see some of that start to come into network and just folks continuing to utilize these kinds of services more going forward, we expect this to continue to be a double-digit trend item out for the next 10 years or so.
00:08:04:08 And so we'll continue likely to be one of these trends that sticks on our list, just as there's really no end in sight here. And when we'll see those double-digit trends let up, and now behavioral health has made up enough of the portion of that total healthcare dollar.
JENNIFER COLAPIETRO:
00:08:17:13 Okay. So that gives us a great understanding of the major inflators. Let's talk about the flip side. What can help bring this cost trend down? And what are the major cost deflators? Phil, can we start with you?
PHILIP SCLAFANI:
00:08:32:04 Thanks, Jenny. So, the flip side of the drug spending that we talked about before that's going to increase treatment costs and budget impacts are the biosimilars coming to market, which we look at as one of the significant deflators this year, and going forward. Biosimilars are also in our Behind the Numbers report last year.
00:08:47:04 And the launch of Biosimilars for the first time in the US market on the pharmacy benefit side did a good job of driving down costs, actually, but in a little bit different way than we're seeing this year. So, last year, with the launch of those Biosimilars in 2023, we largely saw driving down costs by actually the new competition driving the innovator therapy to go ahead and lower their price, offer increased rebates, and they kept the lion's share of the market with that.
00:09:15:01 And Biosimilars really didn't get a significant amount of uptake. This year, really as of April 1st, even we've kind of seen a new model come, so these private label biosimilar models that the PBMs and the vertically integrated organizations have launched. And it's really been a big shift in still having biosimilars drive cost reductions and act as a future deflator.
00:09:35:17 But now we're seeing the Biosimilars themselves get significant uptake. So, we've already seen two models launch earlier this year and a third announced amongst the major PBM. So, we do expect to see greater cost reductions now as these private label models take hold with the current biosimilars in the market, and then we see several major Biosimilars expected to come to market as early as 1/1/'25 looking forward.
00:09:59:04 So, definitely more to come here. Wouldn't be surprising if biosimilars are a deflator in our report next year again. And we'll be keeping an eye here to see what kind of impact they have with these new models.
THOM BALE:
00:10:08:12 And then on the medical side, there really isn't a sort of macro effect that's pushing costs down. We really are only seeing inflators purely focused on medical. So, what we've seen is health plans really having to look inward to identify ways to reduce the medical cost of care trends. And one of the ways that they've been doing that is focusing on cost of care management and affordability.
00:10:30:03 And so while these sorts of programs have existed for a long time, especially at the larger health plans, they've historically been very siloed and different areas coming up separately with different initiatives to try to attack the higher cost of health care trending. But what we've seen plans starting to do more recently is really coming together with a more formalized affordability function.
00:10:50:21 And what that serves is a centralized function in the organization, where they're able to take a more methodical approach to understanding what is driving healthcare trends. And they are doing that by starting with just looking at the really detailed service category level of health care claims cost across inpatient/outpatient, professional and pharmacy.
00:11:10:02 And benchmarking that data against some of the rich data that's out there to understand — Is it utilization? Is it unit cost? How can we start to attack this? And they're identifying where there are some outliers. They're setting targets. And they're getting the right folks from the organization together to ideate and to think about how to fix this on a go-forward basis.
00:11:28.5 And that same function then is working with those folks to monitor and execute on them and make sure that they're hitting those targets. So it's something that the actuaries feel comfortable taking some credit for as they're doing their pricing. And what we've seen as we've talked to different health plans is, while historically there's really been an advantage over some of the largest nationals where they've been able to execute on this a whole lot better, they're continuing to do that, but they've been able to achieve the low-hanging fruit.
00:11:51:18 And so while they're still able to maybe push down the increase by a point or so every year, they're having to think of new and creative ways to do that while some of the smaller regional plans are able to do a little bit of catchup. But we've seen that with a couple of other plans started this year that saw really huge decreases relative to the rest of the market, potentially flat trend or low-single-digit trend, because they were able to capitalize on a lot of these affordability initiatives that they hadn't done in the past.
JENNIFER COLAPIETRO:
00:12:17:22 So those are the major inflators and deflators. I guess, as we look, Julian, on future impact, are there other big trends that we should be keeping an eye on?
JULIAN LEVIN:
00:12:27:10 Yeah, absolutely. And this is a part of the report that we think about every year, because it's such a rich conversation when we talk to these health plans. And there are so many things that are top of mind for them. There were five that we identified this year that either had sort of mixed indications from the folks that we talked to, either positive and negative, or just it wasn't quite clear how to take it.
00:12:46:11 It didn't have an impact yet, but something that they thought might be either inflator or deflator going forward. So, the first of those five is the new CMS price transparency data that's been published over the last couple of years. That data is incredibly valuable in theory, really rich, specific unit cost benchmarks by carrier, by provider. And it's something health plans and providers are both wrangling with and both trying to use to their advantage.
00:13:11:01 And so still early, and plans are getting comfortable with it. And really this could go either way, depending on which side of the coin is able to use it more effectively. The second is generative AI and how that's getting implemented. So far, none of the health plans that we talked to were yet able to take credit for that as far as a medical impact and the medical cost trend.
00:13:29:19 But it is something that they're paying close attention to, and certainly we are seeing to-date impacts on how they're monitoring their trends and how they're thinking about some of the internal administrative functions. But they're still figuring out the right place to put that where they can really impact the healthcare dollar most effectively. The third is Medicaid redetermination.
00:13:46:15 This had very little impact on the group insurance market, but really a huge impact on individual. We saw record growth in the exchanges this year, largely due to Medicaid redetermination. I think, on net, health plans tended to see this as a deflator and likely was one of the contributing reasons to why our individual market trend was half a point lower than group.
00:14:08:01 But it was really hard to measure, and I think that the impacts were relatively small, and again, only impacted that one product line and really didn't have much of an impact on the group. The third is the No Surprises Act that was passed in 2022 and seeing how that's having an impact on out-of-network rates, notably for emergency rooms, radiology, anesthesia, and pathology.
00:14:29:17 And that's something that, I think, initially was speculated to be a deflator. It's still early, but seeing some of those settlement processes play out, it's looking like it may be a slight inflator. But again, it's too early to tell, and it's not impacting a huge amount of dollars to date. And the last is the implications of the IRA, or the Inflation Reduction Act.
00:14:49:03 So there are some interesting parts of that legislation that are largely focused on the Medicare market and how they're controlling pharmacy spend and cost increases. There's no direct impact on commercial, but we do see potential impacts on how the manufacturers are thinking about bringing their drugs to market and pricing them in the commercial market. That may be impacted, but we don't quite have a full feel on what the impact is going to be to date.
JENNIFER COLAPIETRO:
00:15:15:09 So let's bring this back to the impact on our listeners. So what does this all mean for everyone, the employers and consumers on the demand side, as well as for the health plans and providers on the supply side? And is there a role for pharma in all of this? I'd love to do a round-robin and just hear from all of you with your thoughts on this.
00:15:35:07 Thom, you want to kick us off?
THOM BALES:
00:15:36:18 Thank you, Jenny. I think, at the highest level across all of the stakeholders and for each one of us who are in this industry, this medical costs trend, the 8% year-over-year growth, it's a renewed call to action for addressing healthcare affordability across the entire healthcare ecosystem. Every stakeholder is impacted here, and everyone has a role to play in thinking about overall system transformation.
00:15:59:23 And in particular at this time, I think, as we think about balancing innovation with responsibility, which has been a topic for the last couple of years, we have to really work harder to find ways to introduce that innovation, specifically with an eye towards what artificial intelligence can bring us related to quality, what it can also bring us related to productivity, to access, and to engagement.
00:16:22:22 And we believe that there's real opportunity there. Phil, you want to hit on PBMs?
PHILIP SCLAFANI:
00:16:27:15 Thanks, Thom. So PBMs are sort of in an interesting spot this year trying to manage these inflators, still having to be able to develop benefit designs that meet the needs of the wide range of health plans and employers they represent, and really trying to get the right balance between being able to access to these newer, innovative therapies, or expanding use of GLP-1s for those employers and patients that want access, while still being able to manage utilization and overall affordability.
00:16:53:17 So to do that, they've been continuing to vertically integrate with different models, creating new pharmacy benefit designs and models, integrating medical and pharmacy benefits over the years to try to harmonize some of the differences in costs we see there. All the major PBMs and/or pharmacy chains have launched new cost-plus pharmacy models that should help on that side as well.
00:17:14:04 And in general, it is trying to make healthcare and health insurance easier to navigate for their patients and members. In parallel to that, though, we kind of see them looking at the rising costs of prescription drug benefits, and that's bringing increased scrutiny from Congress, from FTC and others. So, an interesting and definitely dynamic space as we look at the continued evolution here.
JULIAN LEVIN:
00:17:33:10 Health plans have a really critical role to play here. And they were in front and center as part of our survey, to begin with. They have a long history of managing the total cost of care, and it's a heavy focus for them just in terms of affordability of that premium dollar. They're the ones that feel it very directly when they're taking that premium dollar to market and have to convince consumers that they need to pay this premium to get covered.
00:17:54:00 So, they're going to need to continue to make heavy investments in that affordability function and making sure that ultimately healthcare is affordable to the employers and individuals that they're looking to sell to, and making those investments to ensure that that continues. From a provider standpoint, they're on the front lines spend starting with them.
00:18:12:06 And they have a critical role in educating members about how their choices impact their healthcare costs, helping to guide to the lowest-cost sites of care where they can, and reducing unnecessary spending by adhering to evidence-based guidelines.
00:18:27:21 There's also the continued push to move to value-based care and helping to align the incentives of the provider ultimately with the payer and looking to lower costs and sort of making it a win-win here for both constituents. On the employer side, there's a real opportunity, I think, to take a more active role in the management of the affordability and cost of care.
00:18:47:01 And employers can look to almost stand up many affordability kind of mindsets within the organizations, especially for the largest self-insured employers, where they really can impact the medical policy, network choices, and just the way that the insurance company interacts with their employees.
00:19:04:04 And there's an opportunity for them to help guide the carriers and work with them to help lower cost of care for themselves and for the employees that work for them.
JENNIFER COLAPIETRO:
00:19:12:20 And, Thom, do you want around this out with talking about the impact on the consumer side?
THOM BALES:
00:19:17:00 Yes. Thank you, Jenny. On the consumer side, just to give a little bit of a peek here, we actually just completed a really interesting survey on consumer experience behaviors, attitudes about health across a couple of thousand consumers across the U.S. And we're going to be releasing a formal article on that very shortly here. We heard from consumers who can't afford their healthcare, who have serious health issues,
00:19:39:21 and the fact of the matter is, as we continue to find that those that are feeling the affordability cost crunch at times are making decisions and choices around skipping their care, not filling prescriptions because of what this means to them economically. We also heard on the flip side to that a little bit around. For some consumers, for the right quality care for what they believe drives an impact to their quality of life,
00:20:04:23 interestingly, the willingness to possibly invest more into their healthcare. And so, we see two sides of it. Right now, though, this inflation continues to put a crunch on household spending for our consumers, and it is going to impact their decisions and their choices in the near term that I think for all of us, for the health plans and for the health systems, have to be thinking about when they make those kinds of choices, what are the long-term implications to the individual's health?
00:20:33:02 And then as an industry to our overall cost of care trend going forward. It's a clear signal that affordability remains a significant issue. I think we all know that. The challenge for all of us is to ask what can we be doing today to address that.
JENNIFER COLAPIETRO:
00:20:48:24 Well said. And this has been a wealth of great information. And we invite our listeners to read the Behind the Numbers 2025 report that will be linked in the show notes, and follow us on social media. Thom, Phil, and Julian, thank you for joining us today.
THOM BALES:
00:21:03:09 Thank you, Jenny.
JULIAN LEVIN:
00:21:04:20 Thank you.
JENNIFER COLAPIETRO:
00:21:05:09 For more on these topics and other health industry insights driven by policy, innovation, and care delivery changes, please subscribe to our podcast at pwc.com/us/nextinhealthpodcast. Until next time, this has been Next in Health.
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