PwC at CES 2025

Tuesday, January 7, 4:30-5:30 pm

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The convergence of cutting-edge audio technology, natural language processing (NLP), and large language models (LLMs) is reshaping how humans interact with machines. This panel brought together industry leaders and technologists specializing in audio, ambient IoT, and AI to explore how these technologies are driving more intuitive and human-centric interfaces.

Panelists discussed real-time audio processing, conversational AI, and the integration of ambient signals to craft adaptive environments. Topics included breakthroughs in voice recognition, emotional intelligence in AI, ethical considerations in audio-first systems, and the future of multimodal interfaces combining sound, gesture, and visual cues.

This panel offered a unique opportunity to hear from top researchers and innovators shaping the future of human-machine interaction. Their insights illuminated both the vast potential and critical challenges of creating seamless, intuitive digital experiences.

Moderator:
Scott Likens, Partner, AI Engineering Leader, PwC

Panelists:
Kate McMahon, Advisor & Operator - Emerging Tech, Seed, Series A start-ups
Dave Berol, Director, Audio & Voice, PwC
Ken Sutton, CEO & Founder, Yobe

Wednesday, January 8, 9:00 - 10:00 am

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The cost of extracting data from the physical world (people, places and things) is decreasing at an increasing rate. However, getting that data to a place where AI can work its magic is a problem many enterprises face. Connectivity is often overlooked when considering digital transformation. The availability of new spectrum and low power wireless networks is creating an opportunity for the enterprise to leverage operational AI and improve the bottom line. This panel explored the world of connectivity and its implications on our physical and data infrastructure. Topics covered included: IOT, WIFI, Satellite, 5G, LPWAN, Robotics, Computer Vision, EdgeAI.

Moderator:
Patrick Parodi, Managing Director, PwC

Panelists:

• Allen Proithis, CEO, GXC
• Neville Meijers, CEO, Bluetooth Sig
• Alper Yegin - CEO, LoRa Alliance
• Apoorva Nori – Head of Product, Hubble Network
• Sanyogita Shamsunder - COO, NextNav
• Azita Arvani - Former CEO Rakuten Symphony Americas, Board Member, Principal Arvani Group Inc.

Thursday, January 9, 1:30 - 2:30 pm

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Innovative industry leaders unpack the critical intersection of leadership, policy, and emerging technologies to future-proof their organizations. This pannel highlighted women in tech and discussed ways to navigate market disruptions and drive sustainable transformation.

Moderator:
Mitra Best Partner, Technology Impact Leader, PwC

Panelists:

• Shelley Zalis, Founder and CEO, Female Quotient 
• Melody Roberts, Cofounder and CEO, Liv Labs  
• Linsey Miller, SVP, Resideo  
• Shing Pan, Managing Director, XTVue  
• Sonia Fife, Global Leader, Google Cloud CPG 

Tuesday, January 7, 10:30 - 11:30 am

Software-defined Vehicles (SDVs) are revolutionizing the automotive world, reshuffling value pools, and unlocking opportunities and risks across players — from traditional automakers to semiconductor, tech, and cloud innovators. The game is changing, and so are the rules. Winning positions in the evolving ecosystem require answers along various dimensions:

• How do next-gen vehicle architectures fuel the shift to fully software-defined vehicles?
• How are changing value chains and value pools reshaping the industry landscape?
• How does the shift toward software-centric development redefine potential ways-to-play for tech, semiconductor, and cloud players?
• What does it take to successfully collaborate across the tech stack in an evolving SDV ecosystem?

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Moderators:

• Christian Brickenstein, Partner, Strategy&​
• Tanjeff Schadt, Partner, Strategy&​

Panelists:

• Benjamin Lyon, Chief Technology Officer, Aptiv
• Andy Birnie, VP Automotive System Engineering, NXP Semiconductors
• Steve Basra, Head of Automotive, Google
• Derek De Bono, Software Defined Vehicle Vice President, Valeo

Wednesday, January 8, 1:00 - 2:00 pm

Collaboration along the mobility value chain can be challenging – especially when it comes to sharing sensible information and data. A clear view on the benefits is needed to motivate stakeholders to commit to long-term partnerships. Discover in this expert session how new, distributed, secure, and trustful data-sharing alliances are gaining traction around the world. Gain firsthand insights from case studies featuring Ford Motor Company and Flex using the Catena-X data space concept on topics such as:

• How can you improve quality with fewer resources, trace faulty parts for targeted recalls, and comply with supply chain sustainability regulations?
  
• How can you track CO₂ emissions and calculate product carbon footprints using primary scope-3 data?
• How can you boost efficiency in overall supply chain management?
• How can you create new data-driven business models with partners?

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Moderator:
Jonas Seyfferth, Director, Strategy&​

Panelists:

• Nicole Stevenson, VP Strategy & Marketing, Flex Automotive Business
• Prof. Dr. Christoph Schlueter Langdon, Business Lead Telekom Data Intelligence Hub, Product Manager, Catena-X Automotive Network, T-Systems International GmbH

Wednesday, January 8, 4:30 - 5:30 pm

As autonomous vehicles are conquering the first cities in the US and China, the cards of power between OEMs, tech players and operators are being reshuffled right now. With experts from leading AD players, visionary transport authorities and large-scale investors, this panel explored critical questions such as:

• Which value pools are relevant for my company in the future?​
• How can I stretch my business and explore new business models?​
• How can I engage in successful partnerships and strive in the future ecosystem?​
• How do I get the timing right for growth investments in turbulent times?​​

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Moderator:
Jonas Seyfferth, Director, Strategy&

Panelist:

• Endre Angelvik, Head of Disruptive Innovation, Ruter
• Liangbin Yao, Head of Global Partnership and International Business Development, Apollo Autonomous Driving USA