CES 2025: innovation and technology: PwC

CES is one of world’s largest technology events, featuring the latest in industrial technology, digital health, automotive tech, virtual worlds, gaming, smart home and more. CES offers presentations and demos of new connected products and technologies with global representation across industry sectors.

We’re hosting the PwC Experience Lounge this year at CES. At the PwC Experience Lounge, you will have the opportunity to participate in tech demos, take part in unique networking sessions, attend panel discussions and explore innovative solutions designed to drive sustained outcomes and build trust through the power of AI and connected technology.

We're excited to host this immersive experience and look forward to connecting and innovating at CES. Check back soon for details on what’s happening in the PwC Experience Lounge.

Register here

See highlights from our 2024 lounge

What you’ll find at the PwC Experience Lounge:

Engage with innovative tech demonstrations, network with industry leaders and join panel sessions exploring hot topics and industry trends.

AI business predictions

Join PwC’s Emerging Tech experience to see how AI, IoT and advanced robotics can revolutionize industries and build entirely new markets and opportunities. AI is becoming essential to businesses: Scale further, work faster, reduce costs, and enable new business models. Join us at CES 2025 to find out how.

Join the PwC Connected Products and Solutions team each day for live demonstrations on how PwC’s capabilities to design, build and scale connected devices are turning big ideas into breakthrough innovations. See how PwC’s proprietary IoT platform, Connected Solutions, can power your existing infrastructure, reduce costs and bring real-time visibility to your connected spaces.

11/11/24

Redefining the mobility ecosystem

Join us to explore how PwC is collaborating with clients and strategic business relationships to accelerate the global transition to smart mobility.

How can we utilize advanced technologies to build mobility ecosystems that are genuinely sustainable, inter-connected and profitable, while securing energy supply for the fleet of the future? How can we drive mobility innovation to elevate customer experience and meet the demands of tomorrow’s market? Join us as we bring together industry leaders for a thought-provoking discussion to reimagine what's possible in the world of mobility and what is the right time to innovate. Please stay tuned - our event details will be added soon.

Join our panel discussions

Tech transforms automotive – winning strategies in the software-defined vehicle ecosystem
Bringing a connected product to life
The voice of the future: Reimagining the human-machine interface today
Smart connectivity in the age of operational AI
Unlocking value from data exchange beyond company borders: Expert session with Catena-X
Maximising returns from the new mobility ecosystem
Trailblazers at the helm: Driving innovation in the evolving tech landscape

Tech transforms automotive – winning strategies in the software-defined vehicle ecosystem

Tuesday, January 7, 10:30 - 11:30 am

Software-defined Vehicles (SDVs) are revolutionizing the automotive world, reshuffling value pools, and unlocking opportunities and risks across players — from traditional automakers to semiconductor, tech, and cloud innovators. The game is changing, and so are the rules. Winning positions in the evolving ecosystem require answers along various dimensions:

How do next-gen vehicle architectures fuel the shift to fully software-defined vehicles?
How are changing value chains and value pools reshaping the industry landscape?
How does the shift toward software-centric development redefine potential ways-to-play for tech, semiconductor, and cloud players?
What does it take to successfully collaborate across the tech stack in an evolving SDV ecosystem?

Dive into our latest insights and join us for an exclusive panel discussion with industry experts to find answers.

Moderators:

Christian Brickenstein, Partner, Strategy&
Tanjeff Schadt, Partner, Strategy&

Panelists:

Benjamin Lyon, Chief Technology Officer, Aptiv
Andy Birnie, VP Automotive System Engineering, NXP Semiconductors
Steve Basra, Head of Automotive, Google
Derek De Bono, Software Defined Vehicle Vice President, Valeo

Bringing a connected product to life

Tuesday, January 7, 2:30 - 3:30 pm

As consumers become accustomed to having more personal metrics and customization with their consumer electronics, manufacturers are discovering that accurate usage data allows them better understand their customers and build more immersive user experiences. The new world of connected products enables these advancements. Join us for an engaging discussion around developing connected products.

Moderators:

Jason Burton, Managing Director, PwC
Jen McCabe, Director, PwC

The voice of the future: Reimagining the human-machine interface today

Tuesday, January 7, 4:30-5:30 pm

The convergence of cutting-edge audio technology, natural language processing (NLP), and large language models (LLMs) is reshaping how humans interact with machines. This panel brings together industry leaders and technologists specializing in audio, ambient IoT, and AI to explore how these technologies are driving more intuitive and human-centric interfaces.

Panelists will dive into real-time audio processing, conversational AI, and the integration of ambient signals to craft adaptive environments. Topics include breakthroughs in voice recognition, emotional intelligence in AI, ethical considerations in audio-first systems, and the future of multimodal interfaces combining sound, gesture, and visual cues.

This panel offers a unique opportunity to hear from top researchers and innovators shaping the future of human-machine interaction. Their insights will illuminate both the vast potential and critical challenges of creating seamless, intuitive digital experiences.

Moderator:
Scott Likens, Partner, AI Engineering Leader, PwC

Panelists:
Kate McMahon, Advisor & Operator - Emerging Tech, Seed, Series A start-ups
Dave Berol, Director, Audio & Voice, PwC
Ken Sutton, CEO & Founder, Yobe

Smart connectivity in the age of operational AI

Wednesday, January 8, 9:00 - 10:00 am

The cost of extracting data from the physical world (people, places and things) is decreasing at an increasing rate. However, getting that data to a place where AI can work its magic is a problem many enterprises face. Connectivity is often overlooked when considering digital transformation. The availability of new spectrum and low power wireless networks is creating an opportunity for the enterprise to leverage operational AI and improve the bottom line. This panel will explore the world of connectivity and its implications on our physical and data infrastructure. Topics covered will include: IOT, WIFI, Satellite, 5G, LPWAN, Robotics, Computer Vision, EdgeAI

Moderator:
Patrick Parodi, Managing Director, PwC

Panelists:
Allen Proithis, CEO, GXC
Neville Meijers, CEO, Bluetooth Sig

Unlocking value from data exchange beyond company borders: Expert session with Catena-X

Wednesday, January 8, 1:00 - 2:00 pm

Collaboration along the mobility value chain can be challenging – especially when it comes to sharing sensible information and data. A clear view on the benefits is needed to motivate stakeholders to commit to long-term partnerships. Discover in this expert session how new, distributed, secure, and trustful data-sharing alliances are gaining traction around the world. Gain firsthand insights from case studies featuring Ford Motor Company and Flex using the Catena-X data space concept on topics such as:

How can you improve quality with fewer resources, trace faulty parts for targeted recalls, and comply with supply chain sustainability regulations?
How can you track CO₂ emissions and calculate product carbon footprints using primary scope-3 data?
How can you boost efficiency in overall supply chain management?
How can you create new data-driven business models with partners?

Moderator:
Jonas Seyfferth, Director, Strategy&

Panelists:

Nicole Stevenson, VP Strategy & Marketing, Flex Automotive Business
Prof. Dr. Christoph Schlueter Langdon, Business Lead Telekom Data Intelligence Hub, Product Manager, Catena-X Automotive Network, T-Systems International GmbH

Maximising returns from the new mobility ecosystem

Wednesday, January 8, 4:30 - 5:30 pm

As autonomous vehicles are conquering the first cities in the US and China, the cards of power between OEMs, tech players and operators are being reshuffled right now. With experts from leading AD players, visionary transport authorities and large-scale investors, we explore in this panel critical questions such as:

Which value pools are relevant for my company in the future?

How can I stretch my business and explore new business models?
How can I engage in successful partnerships and strive in the future ecosystem?
How do I get the timing right for growth investments in turbulent times?

Join us for our panel discussion with industry experts to find the answers!

Moderator:
Jonas Seyfferth, Director, Strategy&

Panelist:
Endre Angelvik, Head of Disruptive Innovation, Ruter

Trailblazers at the helm: Driving innovation in the evolving tech landscape

Thursday, January 9, 1:30 - 2:30 pm

Innovative industry leaders unpack the critical intersection of leadership, policy, and emerging technologies to future-proof their organizations. Join us as we highlight women in tech and discuss ways to navigate market disruptions and drive sustainable transformation.

Moderator:
Mitra Best Partner, Technology Impact Leader, PwC

Panelists:

Shelley Zalis, Founder and CEO, Female Quotient

Shelley Zalis is a trailblazer for women in the workplace and is committed to raising the visibility of women and driving change across industries. Zalis pioneered online research through her company Online Testing Exchange, is a contributor for TIME and Forbes, and has been named the #18 most influential voice on LinkedIn in the world. She is also the co-founder of #SeeHer, has been honored as an “Industry Legend” by the AdClub, received the Matrix Award by New York Women in Communications and is a member of several equality boards.

Melody Roberts, Cofounder and CEO, Liv Labs

Melody has been solving a wide range of everyday problems for women for over 30 years - from feeding the family to memory keeping. She launched her career in consumer products at Smart Design in New York City. She then spent time at IDEO in Silicon Valley, where she led innovation programs for clients like Stanford University, Hewlett-Packard, the National Security Agency, and McDonald’s Restaurants. This led to a decade of rethinking and modernizing convenient food service, initially with the McDonald’s global innovation team and then for Panera Bread Company. Her startup backers include the NIH, NSF, and Y Combinator.