PwC gets the client’s perspective
NABA, Inc. (NABA) is a nonprofit organization dedicated to closing the opportunity gap for more than 200,000 Black professionals in the accounting, finance and related business professions. NABA supports its people, advances their careers and provides them with education, resources and access to meaningful career connections.
Interview with:
Guylaine Saint Juste
President & CEO
NABA, Inc.
What was the challenge?
“We needed to find leading digital solutions so we could better connect with our members, drive growth and manage our business effectively. Our organization faced gaps in membership management, lacked reporting and learning resources, and was operating with siloed data systems. We were missing a standard communication platform that could be accessed across headquarters and local chapter organizations, which caused a disjointed membership experience as we worked to create a 'NABA Nation.’”
Describe the solution delivered by the NABA and PwC community of solvers.
“PwC offered pro bono support in designing a digital transformation roadmap that provides unprecedented visibility into our business performance and opportunities for data-driven decision-making. Our newly integrated tech systems offer capabilities across CRM, accounting, ERP and training, which will help fuel member growth by approximately 17X and run NABA headquarters and chapters more efficiently.”
How does the solution blend the strengths of technology and people?
“We’re poised to provide superior services and efficient operations, and to fulfill our mission to ‘lift as we climb.’ NABA members will receive personalized experiences, content and communications to support their personal and professional growth. Curated training on events and mentorship will help our volunteers gain new skill sets while creating an environment based on trust. Analytics and automation will empower our leaders to make data-driven decisions.”
Where or how did innovation and unexpected ways of thinking come into play?
“PwC’s proprietary PRISM Framework — used to design, diagnose and solve digital marketing and commerce needs to benefit the customer journey — allowed us to identify gaps in our digital maturity and membership engagement. It also provided insights and technology recommendations to advance us to a leading digital position. PwC’s alliances with technology providers helped us find the right solutions to include in evaluation and implementation processes.”
Anticipated results
17X
Membership growth (from 6,000 to 100,000 members) in five years
36%
Growth in number of professional chapters through a single digital technology platform
74%
Increase in transparency, attributed to a unified engagement platform that is accessible to all chapters
Increased digital maturity will help NABA support young generations of leaders, foster trust and increase membership lifespan and engagement
How we are earning trust through equity and sustainability
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