Why Giving Up Control May Be the Next Way to Get Ahead

March 20, 2025
1:00 - 2:00 PM EST

Replay the webcast

A quiet but powerful transformation will likely reshape how brands connect with their customers. The “experience supply chain” is the new competitive advantage, where success lies not in owning every customer interaction, but in orchestrating the right roles and relationships that can also help create unforgettable experiences.

Join us as we stream live from Adobe Summit to learn about:

• How shifts in customer behavior, technology and digital ecosystems are reshaping business strategies across industries
• How to optimize costs by reallocating resources—shifting from outdated engagement models to more scalable strategies that improve ROI
• Why companies must rethink control and influence in a world where customers shape their own journeys
• How to identify new engagement and distribution channels to expand your reach
• Actionable steps to start shifting your customer approach today without massive overhauls

Don’t miss this chance to learn from marketing, technology and customer experience leaders on how you can leverage the sleeping giant of experience orchestration and redefine your strategy for success.

Presenters:

George Korizis, Customer Transformation Practice Leader, PwC

Anil Chakravarthy, President, Digital Experience Business, Adobe

Nick Primola, Executive Vice President of ANA and Head of Global CMO Growth Council

Tyler Mansfield, Principal, Customer Transformation, PwC US

Chris Colangelo, AVP Business Tech & AI, Verizon

Who should attend: CMO, CTO, CXO, CDO, CPO, CIO, Chief Commercial Officer, Chief Customer Officer, Chief Growth Officer, Chief Strategy Officer, VP of Digital, marketing positions director level and above.

CPE Credit: This does not qualify for CPE