Artificial Intelligence

Transform the future of business and lead with trust

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Generative AI

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AI is no longer just a technology. At PwC, we believe that AI is intrinsic to every facet of the business – both our own and our clients. As AI rapidly becomes a natural part of how businesses operate, compete and grow, it will bring disruption to every industry.

Even those businesses that aren’t yet going big on AI will be impacted by market shifts and need to consider how it changes business models, service provider relationships, talent pools, stakeholder expectations, reporting requirements – and more. Those who embrace it as core to their strategy can help lead the way.

88%of respondents are seeing early returns on their AI investments.Explore our Cloud and AI Business Survey >

Why AI matters for the C-suite

CEO

As CEO, your primary role is to confirm AI becomes intrinsic to your overall business strategy, enabling innovation and driving competitive advantage. Focus on aligning AI initiatives across every part of the organization to unlock new revenue streams and enhance efficiency at scale.

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CIO/CTO

As CEO, your primary role is to confirm AI becomes intrinsic to your overall business strategy, enabling innovation and driving competitive advantage. Focus on aligning AI initiatives across every part of the organization to unlock new revenue streams and enhance efficiency at scale.

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CFO

As CFO, you have two big tasks with generative AI: to help increase your organization’s return on investment (ROI) and to transform your own function. To support the organization, provide a plan that’s complete with mechanisms to track spend and ROI and that shows how and when generative AI investments can help deliver top-notch returns by transforming business processes and functions.

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COO

To operationalize GenAI at scale, the place to start is governance and security. You’ll need to evaluate internal capabilities, including your unstructured data landscape. Work closely with your CIO to assess solutions — and determine how to take advantage of the GenAI functionality that’s being built into existing business applications and how to create your own AI factory for broader transformation.

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Other senior executives

PwC is committed to helping businesses become AI-first leaders in an AI-led economy. With our deep industry expertise, strategic collaborations, and commitment to Responsible AI, we are uniquely positioned to help you harness the power of AI to drive sustainable growth and competitive advantage.

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Transforming businesses with AI

Work smarter with goal-oriented AI

PwC technology solutions include purpose-driven GenAI features that can help speed your business transformation, expand capabilities and scale.

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Dan Priest

Chief AI Officer, PwC US

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Anthony Abbatiello

Workforce Transformation Leader, Partner, PwC US

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Kumar Krishnamurthy

Technology Strategy Leader, PwC US

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Jennifer Kosar

Trust and Transparency Solutions Leader, PwC US

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Scott Likens

Chief AI Engineering Officer, PwC US

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Dom Megna

Tax Reporting & Strategy Services Leader, PwC US

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Shawn Panson

US Private Practice Leader, New York, PwC US

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Tom Puthiyamadam

Transformation Consulting Solutions Leader, New York, PwC US

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Tim Walding

AI Activation Lead, Principal, PwC US

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