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Business model reinvention

Reinvent your business model and meet the future

In our latest Pulse Survey, roughly 75% of companies have started or completed measures to reach new customers directly, to make their products “smart” and to build collaborative networks to share value, among other reinvention efforts. However, 84% of executives report executing at the pace needed to win in the market is a challenge.

Doing what you're doing today isn't going to get you where you need to go tomorrow. Move beyond optimizing and get into the business of reinvention. Identify new sources of growth and find ways of making money—differently. From shaping and structuring new offerings to building new products that quickly test market viability to managing new operating models, it's time to move from functional excellence to new business value.

Business model reinvention is how your business radically transforms how it creates, delivers and captures value.

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Press play: What is business model reinvention?

  • 70%

    of consumer markets leaders agree that their current business model needs to change

    Source: PwC Pulse Survey, June 11, 2024

  • 71%

    of energy leaders say day-to-day operations prevent them from focusing on the future vision

    Source: PwC Pulse Survey, June 11, 2024

  • 85%

    of tech leaders agree they’re ready to execute business model changes at scale

    Source: PwC Pulse Survey, June 11, 2024

Geared for unstoppable reinvention

Wherever you are on your journey to innovation and growth, we are here to help. Using PwC’s business model reinvention framework, we collaborate closely with organizational leaders to map out a plan that drives towards value creation and growth. Our focus is to use our human-led, tech-powered capabilities to address opportunities to help your organization reinvent your business model, radically transform how you create, deliver, and capture value. Stop dabbling and make reinvention real.

PwC Pulse Survey: Finding opportunity in reinvention

In the current business environment, US companies need to transform — repeatedly and holistically — or risk falling behind.

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Why is business model reinvention essential?

According to our PwC Pulse Survey, 82% of US CEOs say the average company in the US will not survive the coming decade if they fail to change. In today's rapidly evolving market, it's crucial for businesses to adapt and innovate.

With our broad and deep capabilities, we provide comprehensive, end-to-end solutions that are also tailored to specific industries, ensuring our clients receive maximum value and success. We have 5 types of business model reinventions that we’re focused on:

The end-to-end transformation of traditional products and assets to an on-demand subscription or consumption-based service model to change business from “one-and-done" customer interactions to recurring customer relationships

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Software-enabled assets that users can interact and transact with without requiring a physical form, allowing organizations to expand their addressable markets, better customer experiences and gain more customer loyalty

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Transitioning analog or digital products into connected physical products to enhancing customer experiences and gathering valuable data for personalized marketing and product development

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Engage in an ecosystem/platform play to unlock new revenue streams, increase valuation, drive increased customer loyalty and increase business agility

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The creation of new channels to effectively engage new and existing customers to increase control over distribution, reduce costs and provide direct access to customers

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Meet the team

Mohamed Kande

Global Chairman, PricewaterhouseCoopers International Limited, Washington DC, PwC US

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Tyson Cornell

PwC US Advisory Leader, PwC US

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Venky Jayaraman

Partner, PwC US

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Matt Duffey

Partner, PwC US

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