Imagine creating a product, service, or experience that meets your customers’ demands and delights them. Magic! Making that happen might seem highly improbable but it’s not. That magic happens when a company delivers a differentiating experience strong enough to compel customers toward it.
Welcome to BXT Works, PwC’s digital product innovation solution. We use it to make this magic happen, creating a reality for our clients that helps them to win and retain customers.
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Watch how: A letter to business
There is no shortage of ideas – but having the confidence to know which one to invest in is key. This relies on knowing what to build, for whom, and when.
Innovation is about pushing boundaries to explore new possibilities. BXT Works creates leverage using the converged powers of business, experience, and technology to help you develop and deliver memorable products, solutions, and experiences. We help you identify and accelerate your best ideas so that you can create, attract, and retain customers.
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In just a few hours, our Jumpstart Workshop will help you create what your customers can’t live without. They’ll thank you for it with their loyalty.
Give the market what it has been waiting for. Invest with confidence in your best ideas and develop the right strategy and technology to make it happen.
Make it real: from build to activation, and financials to user experience, we bring the drivers of digital innovation and align your ideas to your values to consistently drive customer attraction.
Your customers’ needs will always change and your competition will constantly evolve. Partnering with our business strategists, experience and interaction designers, and technology leads and solution architects will help you to attract customers and repel the competition.
Achieve months worth of work in just days using our proven agile approach. Streamline your operations and eliminate friction to improve your efficiency and experience.
Reduce the distance between you and the customers you serve by realizing the value of virtual. Leverage existing and emerging technologies to make engagement with your enterprise easier and more enjoyable.
Be a need, not just a want. Rise above incremental improvements using a framework built for breakthroughs, so you can focus on what matters most and get in front of new opportunities.
Use trustworthy tools and technology that allow you to identify the best ideas and focus on attracting new consumers with high potential for positive lifetime value.
Learn how AI is revolutionizing front-office roles and driving business success. Join PwC and industry leaders for real-world examples.
Roberto Hernandez
Principal, Customer Transformation, Chief Innovation Officer, PwC US
Customer Transformation Leader, PwC US