Inspiring and creating transformational experiences to drive customer attraction.
Experience is everything. It is the sum of all touchpoints that make or break customers’ perception of your brand. And the bar is higher than ever. To attract new customers and earn customer loyalty, brands are challenged to reimagine and personalize experiences to drive more value, faster than ever before.
PwC’s Experience Center brings creativity with rigor to help you focus, design and orchestrate experiences for tomorrow, today - unlocking more profitable, sustainable growth.
Business: How you build value
Functional expertise informs the most relevant ideas.
Business expertise may come from:
- Accelerated Alignment & Co-Creation
- Business Operations/Development
- Cybersecurity & Privacy
- Operations Management
- Procurement and Supply Chain
- Cost Control
- Supplier Relationship Management
- Tax and Risk Management
- Organization Design
- Strategy
- Deals / Mergers & Acquisition
- Sales and Marketing
- Portfolio Management
- Financial Planning, Analysis and Forecasting
- Sustainability and Climate Change
Experience: What people remember
Human-centric roles breathe life into everything.
Experience team may come from:
- Ethnography and insight
- Customer experience strategy
- Journey mapping
- Product management
- UX design
- Brand innovation
- Graphic design
- Service design
- Behavior and culture change
- Branding
- Behavioral science
- Customer engagement
Technology: How you make it real
Architects of a roadmap that connects tech for the things you make.
Technology expertise may come from:
- Digital technology strategy and architecture
- Automation
- Agile methodology and delivery
- Cloud and digital networks
- Technology delivery
- IT effectiveness
- IT sourcing
- Data strategy, management and security
- Data visualisation, analytics and reporting
- Technology solutions
- Application management services
- Artificial intelligence
- The internet of things
- Robotics
- Blockchain
- Augmented reality
- Virtual reality
- Drones
- 3-D printing
- Web developers
- Programmers and QA
We design what’s next.
The world is more complex than ever. Growth and immediate results require new ways to solve problems.
The Experience Center team works hand-in-hand with you to inspire and realize transformative change by creating new experiences for customers and employees, which will drive business growth.
Employee experiences (EX) are key to delivering a great customer experience (CX) — directly and indirectly.
The CX and EX you provide can amplify an emotional connection, and impact your ability to engage and retain employees and customers. We use a lens tailored to your industry and proven user experience design and strategy.
We then combine it with the right technology and approach to bring the most effective possible experiences for your brand’s customers to life.
Human-centered is what we do.
Experience strategy
We’re architects who envision differentiated human-centered experiences, positively impacting your bottom line.
- Customer voice, employee design research and ethnography
- Personas, journey maps and service blueprints
- Vision and CX roadmap
- Experience operating models
- Measurement and reporting
- Strategy alignment and activation
Experience design
We're dreamers who design with a people-focused mindset.
- User experience and user interfaces
- Heuristics, information architecture and accessibility evaluations
- Content strategy and creation
- Prototyping and testing
- Digital product and service design
- Emerging experience design
Experience technology
We’re specialists who bring memorable experiences to life through technology. We blend the top ingredients for better results.
- Mobile, web and wearables
- Experience architecture and engineering
- Agile experience design and development
- Marketing platforms
- Cloud transformation
- Emerging experiences
Inspiring and creating human-centered change across the enterprise.
Finding the why: Understanding your customers’ needs and behaviors to define game-changing moments.
- Assessments, mobile and website strategy
- Personalization and loyalty
- Marketing communication, commercial launch and brand strategy
The big idea: Driving innovation by dreaming of new ideas that inspire tomorrow.
- Conceptual, product and service innovation
- Metaverse and mixed-reality design
- Generative AI
- ESG – ‘green’ growth, sustainable innovation
Making it real: Reimagining experiences to deliver new sustainable customer, employee, and business opportunities.
- Inclusive by design methodologies
- User-interface, user experience, product, service, marketing and branding design
- Experience build and technical implementations
Getting it done: Enabling human-centered capabilities, ecosystems, and platforms to drive customer-centered growth.
- CX and UX measurement, analytics, automation and scale
- CX technology and tools enablement
- CX organizational design
Experience matters. See for yourself.
Wyndham Destinations
Goodbye friction, hello tech-driven sales
“An astronomical accomplishment. The level of engagement and excitement from the field throughout every step of this project...made this significant change management effort highly successful.”
-SVP CRM, Consumer Insights, & Analytics
AXS Labs
Mapping the not-so-modern world for 1.3B with disabilities
“There’s never been a more important time to focus on accessibility. The new AXS Map will help bring attention to issues for people and business owners all over the world.”
-President and Founder
AI is calling. Are front-office jobs ready to answer?
Learn how AI is revolutionizing front-office roles and driving business success. Join PwC and industry leaders for real-world examples.
Our spaces and our people
We create flexible environments — virtual or in person.
Our engaging sessions are designed to operate inside or outside physical office spaces.
The Experience Centers — in-person laboratories where space can be tailored to your needs — use real-time simulations and advanced technology to help employees navigate challenges before they reach your people or customers. Moveable walls and desks use less building material, produce less waste and are configurable down to the needs of the hour. This flexibility supports the speedy transfer of information and encourages dynamic thinking.
We hire the top people — the right co-creators.
From MBAs, Master’s of Fine Arts and Computer Science to industry professionals, experienced designers and technologists, we’re a global community with different backgrounds who collaborate to solve business problems of the future. We inspire companies to break old habits and rethink outdated mindsets to help them truly transform.
PwC Global Experience Centers
