Culture Thumbprint

What if culture became your competitive advantage?

A coherent, well-managed culture can be a powerful asset and is more important than ever.

The Culture Thumbprint, a tech-enabled diagnostic service developed by the Katzenbach Center, and delivered on Listen Platform, is how PwC assesses organizational culture. It is an AI-driven survey-based tool that surfaces insights on dominant culture traits, so that leaders can identify The Critical Few behaviors that help drive cultural alignment with business outcomes and employee experience.

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The Culture Thumbprint difference

Identify impact on execution

Find traits that can support or hinder the execution of your transformation, as well as potential trade-offs or tensions between traits needed to support competing priorities. Discover your natural patterns of working to help you customize your change activities.

Understand if your culture delivers

Assess the level of alignment between your culture and various strategic objectives and explore the implications of your culture on aspects of your workplace experience including collaboration, inclusion and engagement.

Discover subcultures

Explore “subcultures” within an organization and differences in norms or patterns of behavior between teams. Simply compare across demographics such as location, department, level, and more.

The four lenses of Culture Thumbprint

Organization's unique culture traits

Identify the cultural traits predominate within your organization and the associated strengths and challenges associated with each trait.

Culture alignment with strategy

Assess the level of alignment between your culture and various strategic objectives.

Implications of culture on experience

Explore the implications of your culture on aspects of your workplace experience including collaboration, inclusion and engagement.

“Walking the talk” on culture

Assess whether your organization and leadership "walk the talk" when it comes to culture.

Unlock performance by aligning your culture with strategic aspirations

Digital transformation

Uncover whether your culture will support your desired digital strategy and the attributes that can support or hinder successful execution of said strategy.

Tech implementation

Identify the implications of your culture for your tech transformation, and how to shape your transformation activities to help harness your cultural strengths and mitigate challenges. Assess behaviors that can enable your organization to better adapt to the change.

New operating model / Organizational restructuring

Pinpoint attributes of your culture that can support or hinder your new operating model, and desired behaviors to help evolve the culture to complement the new organizational design. Uncover sub-cultures across the organization in order to help identify potential exemplar groups.

New workplace experience strategy

Data backed support, linking culture, leadership and experience, for organizations pursuing new workforce strategies, such as ESG or DE&I, aligned with their purpose and values.

Contact us

Reid Carpenter

Reid Carpenter

Managing Director and US Lead, The Katzenbach Center, PwC US

Christopher Hannegan

Christopher Hannegan

Principal, Transformation, PwC US

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