Asset & Wealth Management
Challenge: Asset & wealth managers face various issues in client communications such as, lack of personalized content for client, time constraints to tailor messages, erroneous & inconsistent relay of information leading to an overall failure to effectively communicate with a client damaging reputation and relationships.
Solution: PwC's services and capabilities are scalable and personalized to clients' needs based on extensive industry experiences in client acquisition and interactions. It uses modern technology e.g. generative AI (GenAI), PwCs proprietary datasets to help improve how AWM firms engage with customers, enabling advisors to have the deeper interactions with clients and leading to cross sell and up sell opportunities.
Impact:
- Increased efficiency and productivity by summarizing client conversations for wealth managers
- Cross sell and Up sell opportunities by combining clients’ investment history and data stored in CRM, other sources as the context during communication
- Provide chats to clients relaying active interactions, answering targeted questions leading to deeper relationships