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Banking as a Service and embedded finance

Our deep consulting experience and Industry Cloud for Banking solutions can help you deliver regulatory-compliant financial services for banking, retail and other businesses—plus embed leading services and APIs into your customers’ experiences.

Offer the financial services that your clients want and that help you attract and retain more business

Your institutional clients look to you for powerful and flexible financial products and services to offer their customers. Our Banking as a Service (BaaS) and embedded finance service offerings are designed to help you meet their needs. Open up and improve channels for your retail clients and provide cross-sell opportunities spanning banking, insurance and other products with our out-of-the-box APIs and no-code integration platform.

Create seamless experiences to help reduce consumer friction and abandonment

Cross-sell financial services offerings to help add income streams and increase revenue

Whether you’re providing lending options during a checkout process, insurance for goods and services or banking products in non-traditional ways, PwC’s technical services can help identify areas that deliver increased value to your business and customers.

Lower operational costs with tools that enable real-time production support and monitoring

Leverage no-code development capabilities to easily customize journeys with our Cloud Intelligence platform. Configurations enable you to integrate with any new and existing systems, which can help lower costs and deliver business value quickly.

Create a secure and compliant environment with our cyber, risk and regulatory controls

Seamlessly plug our banking services into your existing risk and regulatory systems. Optional access to our Risk Link Platform provides real-time controls that are integrated with our banking APIs.

Improve efficiency with data analytics, automated processes and differentiated GenAI experiences

Automate mundane tasks and utilize live data to provide hyper-personalized offers and recommendations. Use GenAI to bring unique experiences to life, freeing up bankers’ time to focus on value-add customer interactions.

Connect with us

Let’s talk about how BaaS and embedded finance can help you.

Dean Nicolacakis

Principal, PwC US

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Justin O’Connor

Principal, PwC US

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Lane Martin

Digital Payments Principal, PwC US

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Musarrat Qureshi

Principal, PwC US

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