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Acquire customers digitally to help grow your business and lower costs
The median cost of digital customer acquisition is 44% less than non-digital customer acquisition—and banks that open customer accounts digitally experienced 16% growth year over year, while those with mostly in-person account openings had a 9% decline.1 Our digital customer acquisition capabilities can help you seamlessly and securely add customers online from almost anywhere. We can break down the silos between marketing, sales and account opening.
Reference: 1. “The What and Why of Digital Account Opening.” American Banker, podcast audio, October 2, 2018. Accessed January 19, 2024.
Help speed your growth with tailored digital customer acquisition
Help improve customer experience and reduce drop-off with omnichannel functionality
Access the same interface, functions and features, whether using a laptop or smartphone, day or night—and move between devices and perform most tasks as if you were in a physical branch.
Guided navigation helps users complete applications and banks reduce headcount
Our near real-time, AI-powered assistance can help reduce errors. Users can easily navigate through application data and document collection, while suggested next steps help them finish tasks and meet their goals.
Use built-in, third-party integrations to help drive more deposits—and attract more customers
Third-party backend integrations can help validate data and applicant IDs to enable instant funding—reducing the time between application submission and customer enrollment.
Integrate application processing with top-of-the-funnel marketing to help boost customer acquisition rates
Seamless integration with PwC’s proprietary martech stack helps improve your app-to-close ratio—and your ROI on marketing spend, targeting the top prospects at the beginning of the journey.
Launch a digital deposit gathering “sidecar” to help accelerate deposit growth
Our industry cloud includes integrated solutions across account opening, servicing and core banking that can help simplify and accelerate your deposit-gathering strategy. Our integrated technology stack is a fast-path solution that includes marketing, call center analysis, near real-time account opening, base servicing and core integrations.
- Omnichannel experience
- Consistent UI and pre-filled forms
- Conversational banking
- Continuous KYC
- Instant approval and funding
Omnichannel experience
- Customers start tasks where it’s most convenient for them—whether online or on the go—then continue in another channel
- Bank servicing teams can assist the customer from start to finish, regardless of how they interface
Consistent UI and pre-filled forms
- A customer- and employee-centric user interface (UI)
- Consistent across channels
- Contextual help and near real-time field validation to help reduce errors and incomplete data in downstream systems
- Prefill fields with data from external sources and details provided during earlier steps of the journey
- Customers can also use a mobile device to photograph and capture data from their ID to reduce time—and potential errors—spent manually entering information
Conversational banking
Offer engaging experiences to customers with near real-time, proactive, AI-based conversational interactions, enabled via chat and voice
Continuous KYC
Events such as large deposits, unusual cross-border transfers and cryptocurrency trading automatically trigger an ongoing Know-Your-Client (KYC) process
Instant approval and funding
Simple, formulaic approval processes and instant funding through third-party integrations can be provided for most bank products
Connect with us
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