Matt Gorham
Cyber & Privacy Innovation Institute Leader, PwC US
Costly breaches are on the rise. Cloud attacks are a common occurrence. Threat actors are growing in sophistication — with new tools, like Generative AI, at their disposal. As a result, organizations are feeling pressured to invest and modernize their technology infrastructure. However, too few are doing so alongside consolidation of tech stacks and streamlining systems so as not to create more risks and vulnerabilities. And all of this is happening against the backdrop of macroeconomic, geopolitical and regulatory uncertainty. Suffice it to say: Companies have a lot on their plates.
The findings from our 2024 Global Digital Trust Insights survey highlighted significant discrepancies between the top 5% of companies — we call them stewards for digital trust — and the majority of companies who are leaving a lot of room for improvement.
Rather than wag the finger at companies who are trying to simultaneously keep pace with the increasingly complex and escalating threat landscape we find ourselves in and the latest and greatest developments in technology—let’s simply take our cues from the top 5%, and uncover the recipe for their success so that it can be recreated.
Not surprisingly, it starts with putting security at the epicenter of innovation.
Today’s most successful C-suites are the ones who are getting comfortable with uncertainty and taking the necessary steps to facilitate cohesion, coordination and collaboration throughout their entire organization, with an all-encompassing security-first mindset. From defense to innovation and growth—the key is keeping security at the heart of it all. The challenges we are up against are only going to grow in complexity, so it is my sincere hope that come next year’s survey, the top companies — the stewards of digital trust — will be the many, rather than the few.