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Building trust in technology is complex work. Regulators and policymakers — keen to build new guardrails for a digital society — stand on largely unfamiliar ground. They often take different, sometimes contradictory, approaches because they have different missions and visions. At the global level, regulatory divergences reflect profoundly different value systems.
Through Next Move, PwC's monthly publication, we provide context to policy and regulatory developments in technology and offer guidance on how organizations can adapt.
California enacted over a dozen AI-related laws, cracking down on deepfakes, protecting children and workers, and imposing new transparency obligations. The legislation will shape how the technology is regulated both locally and nationally, adding complexity to an already fragmented regulatory environment. Affected companies should consider taking five steps to prepare.