Responsible AI in finance: 3 key actions to take now
Learn how finance leaders can balance AI’s potential with governance, data integrity, accountability and reliable financial reporting.
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Generative AI
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AI is no longer just a technology. At PwC, we believe that AI is intrinsic to every facet of the business – both our own and our clients. As AI rapidly becomes a natural part of how businesses operate, compete and grow, it will bring disruption to every industry.
Even those businesses that aren’t yet going big on AI will be impacted by market shifts and need to consider how it changes business models, service provider relationships, talent pools, stakeholder expectations, reporting requirements – and more. Those who embrace it as core to their strategy can help lead the way.
CEO
As CEO, your primary role is to confirm AI becomes intrinsic to your overall business strategy, enabling innovation and driving competitive advantage. Focus on aligning AI initiatives across every part of the organization to unlock new revenue streams and enhance efficiency at scale.
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CIO/CTO
Your top AI job as a CIO is to take advantage of how this technology can scale far more quickly — and deliver faster ROI — than conventional AI. You can achieve this most effectively with an AI factory, an operating model tailored for generative AI.
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CFO
As CFO, you have two big tasks with generative AI: to help increase your organization’s return on investment (ROI) and to transform your own function. To support the organization, provide a plan that’s complete with mechanisms to track spend and ROI and that shows how and when generative AI investments can help deliver top-notch returns by transforming business processes and functions.
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COO
To operationalize GenAI at scale, the place to start is governance and security. You’ll need to evaluate internal capabilities, including your unstructured data landscape. Work closely with your CIO to assess solutions — and determine how to take advantage of the GenAI functionality that’s being built into existing business applications and how to create your own AI factory for broader transformation.
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Other senior executives
PwC is committed to helping businesses become AI-first leaders in an AI-led economy. With our deep industry expertise, strategic collaborations, and commitment to Responsible AI, we are uniquely positioned to help you harness the power of AI to drive sustainable growth and competitive advantage.
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Chief AI Officer, PwC US
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Chief AI Engineering Officer, PwC US
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