
Emerging technology
Your gateway to the future of business.
Learn moreBefore generative AI (GenAI) became part of the lexicon, many organizations were already implementing machine learning, automation and other forms of artificial intelligence. Fast forward to today — GenAI is everywhere and already being touted as the catalyst for the next tech-fueled GDP boom. Meanwhile, another nascent technology is getting ready for the spotlight.
Practical, scalable quantum computing is just a few years away, but it’s already becoming a powerful force for business innovation and transformation. It’s also a technology essential to realizing AI’s full potential, in a way that's impossible with classical computing. Start considering how it fits into your future business strategy.
The growing recognition of quantum computing's potential to revolutionize various industries has set the stage for transformational breakthroughs. Quantum simulations in healthcare, for example, allow scientists to model complex molecular interactions, accelerating the discovery of new drugs and materials. Quantum can advance complex problem-solving, accelerate scientific discovery and lead to the creation of entirely new technologies. Quantum has significant implications for operational, R&D and security and controls; smart companies realize this and are building a strategy now. Those who don’t will be at a market disadvantage.
Business leaders across sectors should be prepared to capitalize on the advantages that quantum computing can offer their organizations, or risk falling behind and missing out on opportunities for efficiency and growth. The quantum future isn’t somewhere “out there” anymore — it’s here, right now, and ready to get to work.
Before generative AI (GenAI) became part of the lexicon, many organizations were already implementing machine learning, automation and other forms of artificial intelligence. Fast forward to today — GenAI is everywhere and already being touted as the catalyst for the next tech-fueled GDP boom. Meanwhile, another nascent technology is getting ready for the spotlight.
Practical, scalable quantum computing is just a few years away, but it’s already becoming a powerful force for business innovation and transformation. It’s also a technology essential to realizing AI’s full potential, in a way that's impossible with classical computing. Start considering how it fits into your future business strategy.
The growing recognition of quantum computing's potential to revolutionize various industries has set the stage for transformational breakthroughs. Quantum simulations in healthcare, for example, allow scientists to model complex molecular interactions, accelerating the discovery of new drugs and materials. Quantum can advance complex problem-solving, accelerate scientific discovery and lead to the creation of entirely new technologies. Quantum has significant implications for operational, R&D and security and controls; smart companies realize this and are building a strategy now. Those who don’t will be at a market disadvantage.
Business leaders across sectors should be prepared to capitalize on the advantages that quantum computing can offer their organizations, or risk falling behind and missing out on opportunities for efficiency and growth. The quantum future isn’t somewhere “out there” anymore — it’s here, right now, and ready to get to work.
Quantum computing leverages the principles of quantum mechanics to process information in fundamentally different ways than classical computing. While classical computers use bits as the smallest unit of data, represented as either 0 or 1, quantum computers use qubits, which can exist in multiple states simultaneously due to superposition. Think of going from one or the other (binary coding) to one and another, at any point, across a great distance.
Quantum computers can help address complex, real-life problems that are currently intractable for classical computers. In December 2024, Willow, Google’s 105-qubit processor, achieved unprecedented error correction while scaling exponentially. In under five minutes, it performed a benchmark computation that would take the world’s current fastest supercomputer 10 septillion (10,000,000,000,000,000,000,000,000) years to achieve.
QuEra Computing recently unveiled a three-year roadmap targeting 100 logical qubits, while PsiQuantum announced an ambitious AU$940 million project to deliver a 1 million physical qubit system in Brisbane, Australia by 2027.
Numerous other advancements in quantum research have been driven by academic institutions, private companies and entities within the private sector worldwide. Universities such as MIT, Stanford and UC Berkeley have been at the forefront of groundbreaking research in areas like quantum algorithms, error correction and quantum hardware.
Cybersecurity, communications, pharmaceuticals (especially drug discovery) and energy are particularly ready for early adoption of quantum technologies — however, the expanding quantum computing ecosystem is becoming increasingly relevant across a range of business applications and industries.
Use cases |
Sectors and industries |
|
Logistics optimization | Solving complex logistics and optimization problems, such as improving delivery routes, supply chain management and resource allocation | Logistics companies, manufacturing firms, retail chains and transportation providers |
AI | Enhancing AI by processing vast datasets in parallel, leading to more advanced AI models, faster training times and improved accuracy | Technology companies, financial institutions, healthcare providers and marketing firms |
Simulation | Simulating molecular and chemical interactions, accelerating drug discovery, materials science and chemical engineering | Pharmaceutical companies, chemical manufacturers, materials science firms and research institutions |
Cryptography | Providing advanced security measures, such as quantum key distribution (QKD), enabling secure communication and data protection | Financial institutions, government agencies, defense contractors and technology companies |
Sensors
|
Offering highly accurate measurements, benefiting medical imaging, environmental monitoring and navigation systems | Healthcare providers, environmental agencies, aerospace and defense companies, and automotive manufacturers |
As with any major technological advancement, businesses should be measured and strategic when driving toward adoption. But while quantum computing isn’t yet as widespread or readily available as AI, the ecosystem is fertile and active enough for organizations to start making progress in key areas.
Take cybersecurity, for instance. It’s true that quantum computers have the potential to break current encryption standards, which could threaten the security of sensitive data and communications. But quantum computing also provides the ability to build incredibly advanced security solutions such as quantum key distribution (QKD), which provides theoretically unbreakable encryption.
And despite a clear skills gap in quantum computing, companies are already building teams from the ground up that are not only well-versed in quantum mechanics, computer science and engineering, but are also agile enough to learn (and deliver) on pace with exponential innovation.
Every chief information security officer (CISO) is likely pondering the same question: Who will be ready first — the competition or us? The sooner your organization can start preparing for a post-quantum world, the better.
As with AI, responsible and secure development practices in quantum computing are clearly needed. "Trust by design" principles play a pivotal role in making sure that quantum technologies are developed and deployed responsibly, safeguarding both users and society at large.
The key to "trust by design" success is being proactive. Anticipating and designing against security vulnerabilities from the outset can help decrease risk and reduces the need for costly, disruptive patches post-deployment. Transparency about the capabilities, limitations and intended use of quantum technologies is crucial for building public trust.
Consider also how quantum computing may impact your power consumption and sustainability initiatives. With similar considerations around increased AI usage, you may already be looking into alternative or renewable energy sources. Note that quantum computers require far less energy than classical supercomputers.
Businesses today are navigating a landscape that shifts with unprecedented speed. Leaders should balance agility with long-term vision, investing in technologies that not only keep pace with disruption but also define it.
By integrating quantum solutions, businesses can enhance efficiency, reduce costs and create novel products and services that set them apart in the marketplace. Building a quantum-ready workforce through training existing employees, recruiting specialists and collaborating with academic institutions will help organizations equip themselves to innovate and lead.
Chief AI Engineering Officer, PwC US