PwC at Adobe Summit

45% of global CEOs doubt their business will survive the next decade without significant reinvention—up from 39% in 2023. What if the biggest growth opportunity isn’t about working harder, but thinking differently? In today’s hyper-competitive landscape, the businesses that challenge convention and redefine their models are the ones that dominate.

If you missed our insight-packed session, watch the full replay now to hear how we uncovered the bold, strategic moves to break through the noise, deepen customer connections, and build a business that thrives.

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Enterprises are moving faster than ever—yet work and learning often lag behind. In this session, PwC and Adobe explored how disconnected workflows, inefficient approvals, and outdated training have held businesses back—and how leading organizations are breaking free. Together, we uncovered how modern approaches to work management and workforce enablement are driving greater speed, alignment, and impact.

Navigating the landscape of fragmented regulation has long created friction across internal teams and eroded consumer trust. In this session, industry experts shared how leading organizations rose above the noise by building strong people, process, and technology practices rooted in consumer privacy. Attendees gained insights into a martech toolkit designed to support first-party data strategies with governance, privacy, and security at the core.

Anil Chakravarthy, President, Digital Experience Business, Adobe joined business leaders from Verizon and the Association of National Advertisers to discuss how companies are moving from owning every touchpoint to orchestrating experiences for scalable growth.

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