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Switch on possibilities for media and entertainment. PwC is leading the way in transforming what's possible across a wide-range of channels. From streaming and direct-to-consumer platforms to live events, gaming, and beyond, PwC is at the forefront of helping organizations reinvent themselves in this rapidly evolving landscape. As organizations navigate the complexities of content creation, media supply chains, data modernizations, and audience engagement optimization, PwC understands the unique challenges and opportunities that arise. With our purpose-built media and entertainment capabilities, powered by AWS, we empower organizations to transform their business and drive success. Let us guide you through this journey of reinvention and unlock the overall potential of your content, assets and audiences.
PwC is excited to become an AWS media and entertainment competency partner
Our core services and capabilities
Discover how PwC leverages AWS technology to help drive technical innovation and business transformation in the media and entertainment industries. Leverage the power of AWS's holistic suite of media and entertainment capabilities, supported by PwC's industry experience, to evolve your business, enhance audience experiences, and help drive growth.
- Generative AI, data science and analytics
- Media supply chain and archive
- Broadcast
- Content production
- Direct-to-consumer and streaming
- Monetization
Generative AI, data science and analytics
PwC is at the forefront of helping organizations navigate the complexities of GenAI and building purpose-built solutions to create long-term GenAI strategies on AWS. By leveraging AWS's advanced generative AI, data science, and analytics solutions, PwC empowers organizations to help drive valuable insights from their myriad of data sources. PwC's engineering teams possess deep experience in utilizing services like Amazon Redshift for data warehousing, Amazon Kinesis for real-time data analytics, and Amazon Bedrock for a variety of large-language models, to help create an impactful GenAI strategy. With these powerful solutions, organizations can make informed data-driven decisions, personalize audience experiences, and improve media strategies based on actionable insights.
Media supply chain and archive
PwC handles the challenges of media supply chains by addressing the need for streamlined content management, security of your assets, and effective utilization of solutions like Adobe Experience Manager and Avid. Leveraging AWS's secure and scalable solutions, including Amazon S3 Glacier, Amazon Elastic Transcoder, the AWS Elemental suite, and more, PwC enables the development of purpose-built strategies that can scale and help deliver cost-effective long-term results. These solutions can help revolutionize media supply chains, empowering organizations to achieve streamlined workflows, reduced costs, enhanced content delivery, and improved overall efficiency in managing their media assets.
Broadcast
In today's fast-paced world, organizations face the challenge of meeting real-time needs across numerous broadcast channels. PwC, in collaboration with AWS, offers purpose-built solutions that revolutionize the future of broadcasting and live events. By harnessing the power of services like AWS Elemental MediaLive, CloudFront, and other AWS offerings, PwC can enable organizations to deliver exceptional content and transform audience experiences.
Content production
PwC can help organizations streamline content creation workflows by leveraging AWS's powerful cloud infrastructure. With PwC's guidance, you can utilize services such as Amazon S3 for scalable storage, providing effective and reliable storage of your media assets. Leverage Amazon EC2 for flexible compute resources, enabling you to scale your production needs as required. Utilize AWS Media Services for effective media processing, allowing you to enhance and streamline your content creation pipeline. Collaborate seamlessly, achieve faster time to market, and scale your productions with the combined experience of PwC and AWS.
Direct-to-consumer and streaming
PwC can help empower media and entertainment organizations to launch and expand direct-to-consumer and streaming platforms using flexible and scalable cloud solutions on AWS. With the rising demand for video streaming, organizations seek secure web-based alternatives to traditional channels. PwC and AWS can provide actionable data and insights, enabling quick deployment of customizable solutions, saving time and costs for streaming, broadcast, and live projects. Leveraging PwC's cloud engineering capabilities on AWS, organizations can utilize advanced technologies like Clean Rooms and Elemental Media. AWS Clean Rooms allow secure analysis and collaboration on collective datasets without sharing or copying underlying data, generating unique insights for advertising campaigns, investment decisions, and research and development while ensuring data privacy. AWS Elemental Media facilitates secure video transport, seamless content origination, and packaging, ensuring smooth delivery to all audience archetypes, enhancing the streaming experience. With PwC and AWS, organizations can drive growth, deliver exceptional experiences, and meet the evolving demands of the media and entertainment industry.
Monetization
PwC leverages AWS to help media and entertainment organizations develop modern, omni-channel monetization strategies. We can help unlock the power of audience data across direct, programmatic, live, and broadcast channels to unify customer data, behavioral insights, and contextual information. This enables organizations to better map the audience journey, predict churn, and target similar viewers for new audience development. With the power of AWS AI-powered solutions, PwC can help deepen audience segmentation and metadata to drive tangible strategy across hybrid monetization models like SVOD, TVOD, and AVOD. With PwC's experience and the power of AWS, media companies can unlock their advertising strategies' overall potential and achieve significant monetization growth.
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