Google Cloud financial services solutions: PwC

Increased regulations, unstable markets, political uncertainty and continuous security threats are placing high demands on financial services companies. To keep pace with new, digital native business models, companies are trying to innovate with GenAI, monetize data, and develop new products and services. However, they often have to manage around legacy systems, regulatory requirements and security threats. Our specialists combine deep industry, regulatory and security knowledge with our Cloud, data and AI skills to help clients deliver transformational innovation in a compliant and secure manner.

Core financial services solutions on Google Cloud

Cloud acceleration

While public cloud services have been available and mature for some time, many financial services companies have still not capitalized on the full potential and value that they can provide. Our experienced professionals help companies accelerate their Google Cloud journeys through three foundational pillars:

Cloud first infrastructure - Accelerate the deployment, security and controls around your Google Cloud Platform services through our deep knowledge and accelerators.
Application modernization - Define holistic, value driven application modernization plans and execute the application migration efforts including critical change management activities.
Cloud operating models - Understand how to organize your business and how to establish industry leading practices for operating Google Cloud using the various support tools for areas such as monitoring, financial operations, and security.

Data value acceleration

Data is more of an asset than ever before within financial services. Whether it’s delivering unique customer experiences, detecting fraud, or extracting data from large quantities of documents, data has a pivotal role in developing differentiated capabilities. Our data value acceleration offering help companies derive value from data by identifying the desired business outcomes and building data products and services on Google Cloud that effectively and efficiently deliver those outcomes. Our process for delivering a solution can be summarized as:

Defining a clear list of quantifiable business outcomes.
Determining the data products that are required to deliver the business outcomes.
Building the data ingestion, data platform and data products using Google Cloud services such as BigQuery, Dataflow, Dataplex, Cloud Composer and Vertex AI.
Migrating legacy data platforms to Google Cloud to help reduce costs and improve operations.

This approach drives the following key benefits for our clients:

Faster time to market with reports, analytics and data products.
The ability to leverage AI capabilities to drive transformation.
Enhanced data quality.
Strengthened data security and governance.
Reduced infrastructure and maintenance costs.

Generative AI solutions

Our team uses their deep financial services experience to help our clients apply generative AI (GenAI) solutions that have a positive impact. We can help develop and implement singular agents for clients on Google’s Agentspace or Vertex AI platforms and drive even deeper value by applying our in-depth knowledge of our clients’ business to transform end to end processes with orchestrated and highly automated agentic workflows - all built with the proper human in the loop controls to deliver quality results.

A fundamental key to success and scale is establishing effective data management, security, controls and governance. Our team’s proficiency with establishing these capabilities will be paramount to companies deploying GenAI solutions safely and securely. Model Edge, a PwC product—which can be deployed on a customer’s Google Cloud instance—is an example of how we help companies manage the vast number of models, confirming efficiency, governance and control.

To drive GenAI solutions faster, we have opened Google Cloud Experience Zones which allow our teams to get hands on with the latest GenAI technology and collaborate with our clients to innovate and understand how GenAI can be applied to help them drive outcomes.

Read more about our generative AI solutions on Google Cloud here.

Fraud and anti-money laundering

Our team helps organizations leverage Google Cloud to enhance their fraud detection and anti-money laundering (AML) capabilities through advanced analytics, automation, and AI. By using Google Cloud’s data and AI tools like BigQuery and Vertex AI with financial crime risk frameworks, we can help companies with things such as detecting suspicious transactions, reducing false positives and improving efficiency. With Google’s secure cloud infrastructure, we help businesses scale their compliance operations while enabling regulatory adherence. We also provide data integration and visualization solutions, allowing organizations to unify disparate data sources for better fraud risk assessment. Additionally, we offer strategic consulting and implementation services, helping businesses increase the value of Google Cloud’s AI and cloud-native solutions. With deep experience in both regulatory compliance and cloud transformation, we empower companies to proactively combat financial crime with industry leading technology.

Core banking modernization

Our team applies our breadth of banking experience to our banking-focused industry cloud. Our industry cloud for banking solution can be deployed on Google Cloud to give customers the scale, security, high availability and performance that is required by the mission critical applications that sit at the heart of banks. This allows our team, along with Google Cloud’s capabilities, to focus time on helping drive the outcomes our clients want, such as delivering omni-channel experiences, providing optimal payments solutions, or modernizing legacy applications.

Read more about our industry cloud for banking solutions here.

Digital contact center solutions

Powered by Gemini, Google Cloud’s capabilities with Conversational Agents, Agent Assist, and Conversational Insights allow customers to improve employee productivity, provide better customer experiences and reduce the costs of building and maintaining contact center solutions. Whether you are just considering enhancing your contact center capability, ready to embark on a transformation journey or are already on your transformation journey, we can help. We have the skills, frameworks, methodologies and solutions to help expedite your contact center transformation on Google Cloud.

Read more about our Digital Contact Center Solutions here.

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03/12/24

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