PwC and Adobe Alliance

The 3D digital transformation is here

  • Report
  • 5 minute read
  • June 21, 2024

How to leverage 3D technology as your next great competitive advantage

Consumer-driven companies are facing the challenge of bringing products to market quickly while meeting rising customer expectations for personalized content. Despite rapid technological advancements, many businesses struggle to optimize their investments and achieve measurable value from new technology.

However, successful brands have found that 3D design is a game-changer. By integrating 3D technology throughout their processes, companies have experienced impressive results such as increased speed and agility, reduced costs and carbon footprints, and the ability to create more photorealistic outputs.

From product design to content creation, 3D technology has the potential to revolutionize workflows and ignite creativity. Dive into the white paper to learn how 3D design has the potential to become a competitive advantage for your business by revolutionizing workflows and igniting creativity.

Leverage 3D technology as your next competitive advantage.

Key findings

3D design is changing the way companies do business by helping them save time, resources and delivering quality. Integrating 3D technology throughout the pipeline has helped organizations:

Adobe Substance 3D results
Adobe Substance 3D results
Adobe Substance 3D design

About the survey

To determine how 3D technology can empower brands, we conducted in-depth interviews with Adobe customers at various stages of their 3D journeys. Our research spanned 13 global companies in seven industries that are using 3D technology for a wide range of use cases.

Contact us

Kim Clifford

Kim Clifford

Principal, Customer Transformation, PwC US

Roberto Hernandez

Roberto Hernandez

Customer Transformation Partner, PwC US

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