PwC and Salesforce Alliance

A CFO’s guide to technology as a growth engine

  • Insight
  • March 06, 2025

With widespread disruption from economic challenges, geopolitical unrest and rapidly evolving technology, CFOs are working harder than ever to innovate and drive growth.

58%

of CFOs say they spend more time on technology investment and implementation than a year ago.

Source: CFO and finance leaders: Latest findings from PwC’s Pulse Survey

By investing in the right tech initiatives, CFOs can address key concerns for finance resources, ensuring both top-line revenue growth and bottom-line operational efficiency improvements.

Explore how Salesforce Revenue Cloud can help organizations streamline their revenue management processes and improve accuracy, compliance and visibility into financial performance, ultimately driving revenue growth and profitability.

Unlock the full potential of your financial strategy.

Contact us

Rebecca Jaynes

Rebecca Jaynes

Managing Director, Revenue Cloud and CPQ Energy Leader, PwC US

Jamie Asbedian

Jamie Asbedian

Sales Director, Cyber Risk and Regulatory, PwC US

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