Reinventing the business of customer service with data and AI

Service centers are the heart of an organization, on the frontline of customer connection, creating empathy, providing solutions, and inspiring loyalty.

However, customer expectations have outpaced the adoption of technology solutions, leading to challenges in delivering exceptional service, including:

• Fragmented customer journeys
• Redefining service beyond call centers
• Business model reinvention
• Technological fragmentation and AI challenges
• Balancing efficiency with rising expectations
• Elevated omnichannel expectations

Addressing these challenges requires a thoughtful blend of technology, strategy, and human empathy, enabling service centers to meet and anticipate the evolving needs of their customers. By leveraging data and AI innovations, service leaders have a unique opportunity to fundamentally change how they serve customers and reinforce customer loyalty and satisfaction.

Implementing strong data practices involves creating a centralized hub, like Salesforce Data Cloud, that compiles data from various sources, offering a holistic view of each customer. Data Cloud is a hyperscale data platform that brings all your enterprise data from disparate sources into a single harmonized view to power more efficient and effective insights and workflows.

The holistic perspective from Data Cloud equips service agents with extensive information on customer histories, preferences and previous interactions. Integrating GenAI with these practices not only makes this wealth of information readily available, but also actionable. GenAI algorithms can identify trends and predict customer needs, enabling agents to proactively offer solutions and recommendations.