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Customer data platforms (CDPs) have become an integral part of the marketing technology stack, revolutionizing the collection and utilization of customer data for personalized experiences. However, despite their benefits, CDPs often face challenges in three main areas:
- B2C marketing models
- Difficulty with data integration and activation
- Challenges with usability prevent adoption
Extending the value of your CDP
Salesforce's Data Cloud, an evolution of its CDP product, addresses these issues while providing new benefits that are becoming crucial in today’s marketplace.
Data Cloud uses a Lakehouse architecture to store data, making it easier to categorize and classify unstructured data.
Benefits of Data Cloud include:
How Salesforce Data Cloud can help deliver more value from your CDP
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