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Automotive Cloud and the metaverse: redefining the purchase and ownership experience
The auto industry has been slow to evolve in creating an accurate and connected experience, with several gaps in the current market that limit opportunities for innovation:
- Gap in the current auto manufacturing and sales process
- Disconnected experience between sales, marketing and purchasing
- Sub-optimal configurators and visual merchandising experience
- Change in customer behavior for younger generations
- Shift to DTC and subscription models
- Shift from traditional physical ownership to digital and subscription-based services
Salesforce developed Automotive Cloud to address many of these challenges by introducing a seamless way for OEMs, retailers and suppliers to drive data-driven and customer-centric collaboration via the power of data and CRM. By enabling companies with a 360-view of the consumer lifecycle, from lead and partner management to driver and vehicle insights to household history, Automotive Cloud offers an out-of-the-box solution designed to deliver unified experiences.
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The connected auto retail experience
Provide a consumer-grade digital buying and owning experience that allows your consumers to directly design a vehicle, purchase a vehicle, personalize a vehicle, onboard into a vehicle and manage their vehicle through robust multi-channel experiences, including desktop, mobile and extended reality immersive interfaces.
Increase customer lifetime value by delivering a new, direct to consumer buying journey
Combining PwC’s emerging technology expertise with Salesforce’s Automotive Cloud, the metaverse brings even richer opportunities for automotive companies to attract new customers and delight current ones with fully connected, immersive experiences in the digital world.
Together we can build better connections for the customer by connecting them throughout the entire journey and for the business, connecting every step from manufacturing and designing a vehicle to post sales servicing and brand engagement within a single, curated system.
Imagine a purpose-built solution powered by Salesforce’s Automotive Cloud and emerging technologies like the metaverse that change the way automotive businesses and consumers interact with products, services and each other.
The result is an immersive buying experience that launches a lifelong relationship whereby the purchase of a vehicle is not just limited to the car but instead buyers enter into a new relationship that connects their lifestyle to a brand for a lifetime.
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