Service Excellence
Deliver faster and smarter customer service experiences through personalization and digital tools.
Connected Digital Front Office
How do you future-proof your front office against the certainty of uncertain times?
Disruption surrounds you and change is inevitable. It’s time to take control. Accelerate your front office transformation with PwC’s Connected Digital Front Office (CDFO) powered by Salesforce’s Consumer Goods Cloud. CDFO is an integrated cloud and hybrid mobile solution for consumer goods companies that unlocks the power of your data to enable field productivity and drive profitable growth. Our solution supports omni-channel execution for all your go-to-market needs across retail execution, sales, service, commerce, trade promotion management, analytics and more to transform your front office capabilities. Learn more.
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As disruption intensifies, leading CPGs must master key commercial capabilities in order to grow and thrive
Challenges
Digital disruptors taking share faster than traditional players
Customers shifting from traditional channels to new pathways to purchase
Workforce demographics evolving quickly with significant pressure on productivity
Retailers and CPGs have access to more customer data than ever before with limited capabilities to create insights
Capabilities
Faster from concept to market with new innovations
Integrate traditional and digital channels to provide a seamless omni-channel experience
Automate routine tasks and engage employees in more creative ways
Leverage advanced analytics and AI to generate key customer insights
Deliver ROI rapidly via an AI and analytics-driven solution that enables companies to connect with their employees, customers and consumers in a whole new way
Connect insights to automations with AI-driven analytics that drive growth and productivity
Connect your sales ecosystem to optimize service across all channels (retail, wholesale, online, etc.)
Connect customers and consumers with engagement models that integrate digital and physical channels
Connect all front-line team members through a connected experience that is accessible anytime, anywhere
Featured insights
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Experience is everything: here’s how to get it right
Know what it takes to deliver the kind of experience that keeps customers coming back.
A connected supply chain solution for a consumer goods leader
PwC helped to transform a consumer goods leader’s value chain new ways to work, new go-to-market strategies and new ways to engage with retailers.
Salesforce
Unite your marketing, sales, commerce, service and IT teams on one platform. PwC and Salesforce can grow and protect your most valued asset, your customer.
Technology and Business Transformation
Achieve successful business transformation with PwC with the right structure, culture, and technology. Gain continuous value, stay ahead of disruption and drive breakthroughs.
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Partner, Global Salesforce Alliance and Competency Leader, Atlanta, PwC US
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