Connected Digital Front Office

How do you future-proof your front office against the certainty of uncertain times?

Disruption surrounds you and change is inevitable. It’s time to take control. Accelerate your front office transformation with PwC’s Connected Digital Front Office (CDFO) powered by Salesforce’s Consumer Goods Cloud. CDFO is an integrated cloud and hybrid mobile solution for consumer goods companies that unlocks the power of your data to enable field productivity and drive profitable growth. Our solution supports omni-channel execution for all your go-to-market needs across retail execution, sales, service, commerce, trade promotion management, analytics and more to transform your front office capabilities. Learn more.

21/10/19

As disruption intensifies, leading CPGs must master key commercial capabilities in order to grow and thrive

Challenges

Digital disruptors taking share faster than traditional players

Customers shifting from traditional channels to new pathways to purchase

Workforce demographics evolving quickly with significant pressure on productivity

Retailers and CPGs have access to more customer data than ever before with limited capabilities to create insights

Capabilities

Faster from concept to market with new innovations

Integrate traditional and digital channels to provide a seamless omni-channel experience

Automate routine tasks and engage employees in more creative ways

Leverage advanced analytics and AI to generate key customer insights

Deliver ROI rapidly via an AI and analytics-driven solution that enables companies to connect with their employees, customers and consumers in a whole new way

Connect insights to automations with AI-driven analytics that drive growth and productivity

Connect your sales ecosystem to optimize service across all channels (retail, wholesale, online, etc.)

Connect customers and consumers with engagement models that integrate digital and physical channels

Connect all front-line team members through a connected experience that is accessible anytime, anywhere

Contact us

Reggie Walker

Partner, Global Salesforce Alliance and Competency Leader, Atlanta, PwC US

Ian Kahn

Principal, Salesforce Practice & Alliance Leader, New York, PwC US

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