Salesforce AI: contextual personalization at scale: PwC

Learn how PwC can deliver a personalized, customer-initiated marketing experience while helping to accelerate time to market, enhance resources and increase revenue.

Discover the power of contextual personalization with PwC

82%

of consumers say they would share some type of personal data for a better customer experience.

PwC Customer Loyalty Survey 2022: Creating loyalty in volatile times

3%

of consumers say receiving discounts or rebates on regularly used products is the most important part of a personalized experience.

PwC Customer Loyalty Executive Survey 2023

43%

of marketing executives say that martech, data and analytics are their top priorities (#1 response).

PwC Pulse Survey 2021: Next in work

30%

of CMOs say the elimination of third-party cookies is a top issue.

PwC Pulse Survey 2022: CMO and marketing leaders

PwC’s key capabilities can combine with Salesforce products to help unlock your team’s potential

Our personalization solution can enable companies to align their teams more closely around target customers based on the most insightful and consistent data available, engage with customers at the right time and through the right channels, and ultimately extract the value originally anticipated through their marketing ecosystem.

New ways of working can include:

Unified profile

Combine various data sources to create a single, holistic view of each individual customer.

Segmentation

Make and utilize complex segmentation based on multiple data sources easily, with drag-and-drop UI.

Real-time decision-making Help drive real-time

personalization and decisions with a combination of unified customer profiles and real-time engagement data.

Cross-channel orchestration

Can create personalized, consistent, omnichannel customer experiences.

Identity stitching

Identifiers from across data sources can be used to resolve anonymous profiles in real time.

AI

Helps create custom individual content for each customer.

PwC’s approach to the Salesforce ecosystem can help you contextualize your data around your customers, so you can personalize their experiences, simplify your execution and deepen your insights.

Ingest and structure

Ingest your customer data at scale from each source with customized connectors
Build a business-friendly data model with ease
Help provide platforms that are easier to maintain

Unify and understand

Can resolve duplicate accounts
Can unify data with built-in identity resolution
Can predict customer needs using built-in AI

Act and discover

Empower teams to create intelligent, 360-degree automated customer experiences with unified data
Discover new insights with Tableau
Take outcome-oriented actions across sales, service and marketing